朱恐龍
朱恐龍

實踐的媒體市場學課程即將結束,誰是被當的人? (47440 views)
     

本人的心態就跟學生一樣,覺得終於快要到暑假了感覺很高興。

Follow up:

特別是整個學期課程一路上到這裡已經到了最後驗收的階段,更是愉快。

回想起這學期上課的風風雨雨,還包括學生的大報告為了衝流量而找上九把刀,結果卻因為九把刀智障打錯網址而最後還是輸了當週的比賽而拿到超低分。

我很高興的讓學生可以學到貿然相信下巴發黴的人是多麼不智的行為。

當然,之前相關課程的內容可以請各位回憶一下:



媒體市場學:一名友善又低調的老師課程說明~~~ (52750 views)

媒體市場學(續集):大報告之零分與不及格..... (91100 views)

各位觀眾,報告影片上網評分啦~~~ (67962 views)

媒體市場學(三)終於要挑餐廳了~~~ (55336 views)

再引用一下我之前的說明:

接下來一直到學期末,分成兩組的你們只有一個最大的實作報告,就是請找到大直商圈一家店,說服店家讓你們協助他們,不管是進行推廣、協助宣傳都好,總之你們要找到兩家店,在不同的兩個週二中午十二點到兩點左右營業,這兩小時的營業額將會決定哪一組是勝利的組別。

當然,本人會從我的上課講師費用中提供預算各七千元(差不多接近我賺的講師費了)讓兩組分別執行這個計畫。

你說這樣的實作跟媒體市場有什麼關係?

當然有關係。

如果你在大直商圈生活了兩年,上了兩年課,卻根本搞不清楚這裡的生活形態,甚至無法運用自己的知識改變周遭的環境,那還談什麼瞭解市場?

瞭解市場當然要從觀察和實作開始!

決戰即將開始啊!

看了決戰前夕的報告和伎倆,到底誰會被當呢?

這是挑選學生餐廳的A組的報告啊!

這是挑選林文必涼麵的B組的報告!

兩組的決戰時間各是!

六月八號,十二點到兩點!實踐大學學生餐廳!

六月十五號,十二點到兩點!林文必涼麵!

我們最後將以這兩家店當天兩小時的營業額作比較,營業額較少的那一組,會被當掉百分之二十的人。而這被當掉的人都是由同學過去一整學期自評和上課表現分數來決定的!

為了讓我的學生們當或不當不會感到傷悲,反而讓大家都有種慶典的氣氛,在此特別推出下注猜猜樂活動!

各位在六月十五號下午兩點前都可以在這篇留言,猜測到底誰會被當!並且請給出一百字以上的理由!一個EMAIL限抽一次啊!

然後超替學生著想的我就會不忍心的抽出一台iPod Touch給猜對的網友啊!(淚)



然後還會各抽出十名支援獎請你吃十個實踐學生餐廳的便當或是十份林文必涼麵!

感覺真是有吃又有玩啊!

請各位務必踴躍參加,而且你其實還可以撥空來現場看看兩家店當天的比賽狀況,甚至是去吃吃看,然後再來留言,這樣猜對的機會比較高啊!(不過吃飯你得要自己付錢就是了!)

當然,兩家比賽的全程錄影我們也都會放上網路以昭公信!歡迎各位來現場實際監督!當天實際競賽營業額會由公正第三人保管並加以比對!

各位在影片中會知道消費人數、比前一天增加營業額百分比,但關鍵的營業額會在公正第三人的比對之下公佈勝負科科科!

保證公正啊!

Lucifer
最後貼兩張CAT413去Computex拍到的SG照片吧.....

很奇妙啊.....

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迴響(417)

迴響 from: Steve.NN [訪問者]
驚! 看完還有頭香.
2010-06-05 @ 11:48
迴響 from: Ra [訪問者]
第一耶…
2010-06-05 @ 11:48
迴響 from: MR.L [訪問者]
所以是猜人名?看來是該把報告在翻出來看一次的時候了..XD
2010-06-05 @ 11:51
迴響 from: DaveQ [訪問者]
*****
猜組別........還是指名? XD

(Lucifer:組別啦.....)
2010-06-05 @ 12:15
迴響 from: 柯伊 [訪問者] Email
嗯 是猜哪組被當嘛?
猜B好了 總是要來點不一樣的
感覺行銷這種東西不能像影片中的學生講的靠FB跟噗浪
因為不是每位消費者都有碰那些東西啊XD

題外話:
2XL的阿宅反抗軍V2版衣服好合身
這句話已經透露了我的身材
2010-06-05 @ 12:55
迴響 from: 小狐 [訪問者] · http://foxsland.pixnet.net/blog
*****
要我猜一個組別的話
我猜B組!
2010-06-05 @ 12:58
迴響 from: Johnny Wu [訪問者] · http://johnhcwu.spaces.live.com/
****-
A組被當機率高...

PS.朱大選的model圖跟小的拍的是同一個? (ARTICA)
2010-06-05 @ 13:03
迴響 from: 甜蜜的錯 [訪問者] · http://www.wretch.cc/blog/a20913a20913
*----
我想應該是A組

現在的人 都喜歡創新

B組的勝率會很大!!
2010-06-05 @ 13:10
迴響 from: 好久沒有留言 [訪問者]
雨再下下去,對便當有利阿~~加上學期快結束了,可能會少掉一些大四畢業生來校,我看我還是選餐廳好了(餐廳先比~)...ㄎㄎ
2010-06-05 @ 13:18
迴響 from: 拉拉 [訪問者]
*****
就以本校[某師大]的餐廳而言
也會因為"女性過多"這詭異的理由使學餐無法經營.
也幾乎是每一年就換一個老闆= ="
[但對於女性不吃飯這論點感到無法接受,大學生較喜歡的是學校外面的美食;以及是否有正妹出沒的地方...]
如何去將『未開發或流失的客源』找回是比較需要注意
運用線上傳媒這招,讓我感到滿奇特;並類似以網誌的方式書寫社團紀錄
會讓整天窩在宿舍的吃泡麵的學生出來動一動吧[maybe]
就以容易被當的組別 我的膝蓋告訴我要投給A組
2010-06-05 @ 13:52
迴響 from: Cindy [訪問者]
****-
其實我覺得如果米飯分量太大可以針對食量小的族群另闢精緻便當;飯量少,更精緻,更便宜。

投票給涼麵,因為感覺起來不論在現場吃或帶走都很方便。
2010-06-05 @ 13:59
迴響 from: 米斯特‧載卡多 [訪問者] · http://www.plurk.com/LastResort
A組。

百字的理由是:等我拿到iPad Touch再來補。

--------我承認我是來亂的-----------(默)

A、B 組的報告實錄空間應該是Youtube,

公司鎖起來了不能看,等回宿舍看完再來發表。
2010-06-05 @ 14:06
迴響 from: 香民 [訪問者]
***--
就報告技巧來看B組實在好很多就連A組的合作商家都覺得B組報告的不錯,但是既然是比營業額,感覺就跟同學的報告技巧沒啥關係。A組合作商家的商品單價應該比B組商家高,但是六月份大家都要畢業應該比較少會在學校餐廳吃飯,而且天氣熱大家應該會比較想吃涼麵,所以!!! 我大膽猜測 “A組” 會被當XD (Word顯示不含括號內的字總共137個字 )
2010-06-05 @ 14:24
迴響 from: Turkey [訪問者]
*****
實踐餐廳,iphone回文很累,一百字後補
2010-06-05 @ 14:26
迴響 from: 臻臻 [訪問者]
我猜A組會被當
覺得他們的簡報有氣無力 感覺不是在做行銷
只是在讀稿 令人很難耐心去聽...
2010-06-05 @ 14:31
迴響 from: 嘻哈肥 [訪問者]
我預測A組的同學會被當掉. 當我看了兩組的行銷報告時,B組所提出的報告比較能夠打動我的內心,也許是我們宅男都比較愛正妹,打出正妹牌我們宅男就投降了.(誤

雖然現在臉書和噗浪都非常的流行,但並不代表一切.除非非常有名氣或好吃,不然以我本身的想法,並不會跑到別人的學校餐廳吃中餐!
2010-06-05 @ 14:37
迴響 from: 妞 [訪問者]
其實整體來看A組和B組 我個人覺得B組的想法是比較好一點.雖然這並不代表他會獲得最後的勝利,但是我個人還是預測是"A"組最後會被當掉.

A組的行銷報告聽起來不夠完整,不夠吸引人支持
B組的行銷報告聽起來比較多元化,也比較豐富

兩組的同學都加油吧! 
2010-06-05 @ 14:43
迴響 from: licia [訪問者]
*****
B!!!
2010-06-05 @ 14:43
迴響 from: 迷思耳 [訪問者]
靠竟然把誰是接班人實際搬到台灣施行了!!!!!

超羨慕的啊~~~~
2010-06-05 @ 15:02
迴響 from: blood [訪問者]
A組會被當
因為我還是沒聽到會讓人想吃飯的動機呀
吃飯地點不是一間新開的店
知道的人應該不少
只是想到知道不代表會去消費
一般來說吃飯都是臨時起意
少量不燥熱的食物自然比較容易吸引人
既然消費群以女生比較多
為什麼大家的思考還是正妹呢?
沒有針對原本的弱勢點來做改善
就變成只比原本的店家跟隊員的友情票了嘛
對餐廳的長遠發展好像沒有什麼幫助
2010-06-05 @ 15:03
迴響 from: Licia [訪問者]
(赫然發現剛才看得太開心搞錯題目,趕緊修正)

我猜A當B勝

B組團隊合作、分析、表達上的都較A組佳,印象特別深刻的是店家的選擇,一開始就以市場導向為主,且在執行面上也較B組具體。

A組不知道是沒自信、動機弱、還是組員太忙?!目前表現上頗為可惜。

現實是無論在背後做多少努力,要是無法被適當表現,對別人來說等於沒做,請加油!!期待這場精采的比賽!
2010-06-05 @ 15:12
迴響 from: 艾斯 [訪問者]
寫了半天按錯洗掉了!!不祥細寫了
我覺得B組勝!!
A組自己說問題在於學生不吃飯!行銷方式卻是多設攤位加快服務速度?然後送冬瓜茶?結果還是吃飯???或許當初做個市調調查女同學喜歡的菜色,挑選推出大家喜歡又能維持好身材的菜色!!
再針對這點改變來做行銷活動,告訴大家不需要出校門就有好吃又能維持身材的食物!!
此外如果A組挑選較接近期末考的比賽時間!應該會比較有利!

B組挑選林文必涼麵就聰明的多!挑選林文必涼麵其實是雙面刃!業績要於比賽明顯上升有一定難度!決勝點還是在動員吧!!林文必涼麵本來就蠻好吃的!要動員來吃也相對較易!!
既然知道林文必涼麵知名度侷限於大直商圈!那不乾脆將其提升至全國等級!使用新媒體是好,但是用法太被動!應使用新媒體主動出擊!而不是放在那等人來看,
此外於比賽上B組無所不用其極推出正妹牌,雖然手段低級!卻是目標導向!只是要推展到大直商圈外還需要一段時間蘊釀!比賽時間也非假日,為了比賽消費族群就不應該鎖定區域外!主要消費族群應該還是以學區族群為主,明知道學校女生多,卻推出正妹牌????推正太牌還是型男牌似乎比賽贏面會比較大!!
2010-06-05 @ 15:22
迴響 from: 月修 [訪問者]
****-
好吧,我看完了兩組的報告。
我一直都覺得A組的報告並沒有真的打動我要去吃的念頭。
簡單的說,整個團隊似乎都在自作自的,沒有一種合作的感覺。
反倒是B組,他們的報告和理念態度,讓我會有“嗯,去吃吃看也不錯。”的可能。(當然,我也是因爲正妹而去的XD)

所以,我選擇B組。
2010-06-05 @ 15:53
迴響 from: Morris [訪問者]
A組被當定

行銷的首要概念在於了解市場
推銷產品去迎合這個市場
而A組讓我覺得他們只是為了方便
就近在找了個簡單的餐廳
不了解市場的規模
相較於B組找的涼麵
群眾的多樣性減低了市場侷限風險
還有促銷的方式相當有意思
A組獲勝的機率遠低於B組
2010-06-05 @ 16:10
迴響 from: alan [訪問者]
我想應該是a組被當吧
因為光他們簡報敘訴都講的斷斷續續的
好像不是自己做的一樣
還有他們的方案感覺不太行得通
雖然b組的方案也沒有很好 但還是加分的
其實最重要的是
涼麵我比較喜歡吃 更何況還有正妹
2010-06-05 @ 16:28
迴響 from: 泰騏 [訪問者]
A組會被當

比較喜歡B組的報告,林文必涼麵我沒吃過,但聽完會有想去吃的衝動。當然..不是為了正妹而去的 科科
B組的報告比較有團體的感覺,網路行銷、人脈,有動起來。A組雖然以健康為導向,但是比較沒有讓人有想去吃的衝動。
2010-06-05 @ 16:38
迴響 from: DaveQ [訪問者]
****-
有兩組都當掉的選項嗎....?

話說回來,就目前的表現來看,應該是
B組樂勝,A組被當
原因為何?
阿我在FB找了老半天,只有B組的有找到,A組你們的粉絲專頁跑那去了?

還有,以行銷的對象兩組好像都忘了還有老師這種生物.....該不會實踐的老師不用吃飯?
沒人去找老師幫忙打打廣告?
然後就這兩段影片來看,雖然兩組都有跟店家討論過,但給我的感覺兩家老闆好像都不太抱持希望?看來還沒提出讓老闆滿意(或是說有感覺)的提案。

再來以天氣來看,雖說夏天到了,涼麵的生意看來會比較好,但最近天氣多變化,萬一下雨天的話大部分的人還是會杵在學校吃東西
A組的獲勝關鍵可能就在這上面了


以上,兩組同學都加油吧
故老相傳,沒被當過就不是真正的大學生啊! XD
2010-06-05 @ 16:53
迴響 from: nico [訪問者]
[A組會被當]
一. A組簡報不用心(B組有圖...沒圖沒真相)
二. A組報告不流暢。
三. 現在天氣很熱,我想我會吃涼麵。
四. 看起來B組的[執行力]比較夠。
2010-06-05 @ 17:38
迴響 from: 影狼 [訪問者]
****-
我是認為應該最後還是A組會被當20趴。

以「只看一天的營業額」來決定勝負的話,最重要的還是當天動員支持去吃的力量誰比較大,從影片中很明顯A組動員的力量比B組弱很多。

再者,很少有人會願意為了吃「自助餐」而特別跑到特定的地方去吃。(每家自助餐給人家的感覺好像都差不多)但是「涼麵」比較有可以打廣告的特色,要動員人家特別去吃起來也比較容易。(因為不太會有人餐餐吃涼麵,比較新奇)

還有,兩組比賽的時間不同,後面才比賽的那組佔的優勢應該比較大。因為就算A組臨時真的動員到讓那天營業狀況變的某個程度的高,以B組而言,都還有一個禮拜的機會可以去動員更多的人。我想在不想被當的壓力之下,B組應該會有更充裕的時間鼓勵大家去吃。

補充一下,我想如果不是比一天的營業額,而是比賽較為長期的營業額的話,自助餐勝利的機會就會高很多。涼麵畢竟餐餐吃一定會吃膩,但是自助餐菜色才多,較有勝算。

唉,有的時候比賽之前的選擇可能就已經註定的勝負的結果…我想是這樣吧。
2010-06-05 @ 17:50
迴響 from: 阿杰 [訪問者]
我覺得A組的比較有機會被當掉,因為說女生食量少,而通常來說涼麵的份量沒有很大,而且接近夏天通常食慾都不會那麼好,而B組又打出正妹牌,就算沒有很餓,也一定要為了看妹去買一下的啦~
2010-06-05 @ 18:09
迴響 from: Cu [訪問者]
其實我個人是很看好A組,原因是A組的產品,便當這個產品在各種狀況下,都是戰鬥指數十分平衡的兵種,各種開會研討救災擺攤創業動員演戲...等等,都是便當的天下.不過看完短短的影片後雖不能立即斷定A組的實力(說不定有人潛藏能量),但是嚇阻力不夠倒是有點,就像南北韓各別在國內的文宣喊話一樣,南方軍就是一致的說要對方付出代價云云,北方軍就是用大嬸播報員進行人民備戰喊話李明博你這個叛徒云云,這對於影響外界會有點微妙的作用,就像我透過媒體看到兩韓的目前關係而做出的個人想法。那麼針對A組同學給點建議(B組抱歉,我喜歡便當,尤其是火車便當)看的出來老闆聽到A組的增加販賣點來提升業績的這個部分,有回應一句是否能順利申請過關,其實增加販賣點且搞定物流的話,確實是個很好提升營業額的方式,這是工商業區街頭巷尾都會看到的一個常態營業方式(中和立德街中正路那一帶去看看便知),這個方法畢竟不是祕而不宣,所以我想應該很多學校餐廳的合作廠商都會想做,不過基於我對學校官僚心態的印象,應該這個許可是拿不到的(不一定你們學校很open也不一定),所以介紹A組一帖良藥http://www.insun.com.tw/order/images/512.jpg
參考一下這位泰國的奇人是怎麼做,他當初會想這麼做,也是了解曼谷的攤販規則才做此決定,其它有想到再說,在下我過去曾經創下系學會週展單品一日銷售近3萬的記錄,便是選對中庸性質的產品.

這個課程真好玩XD
2010-06-05 @ 19:01
迴響 from: Cu [訪問者]
對了,真的要開拓外賣點,別忘了便當菜色的組盒,多去外面觀察吧
2010-06-05 @ 19:06
迴響 from: 賴瑞 [訪問者]
我是覺得如果要拓展新市場,為什麼沒考慮內湖科學園區上班族的市場,他們也要吃飯,而且東西便宜內容味道不錯,應該會很吸引人,只要把訂購方式宣傳一下,多少也是會也些公司會長期訂購.
2010-06-05 @ 19:38
迴響 from: 打狗小哥 [訪問者]
a組學生餐廳被當!炎炎夏日涼麵的生意會有外來客的加持!所以A組輸定了
2010-06-05 @ 19:41
迴響 from: ic [訪問者]
大家都押B組勝,我只好逆勢押A組勝了。理由
1.打美女牌在實踐附近作用有限(竹科附近就一定會贏)
2.期末考要到了,大家懶得出去。有外送或增加銷售點應該會受歡迎(那天若下雨勝算更大)。其他學校的朋友的動員力也會因期末考打折。
3.6/8 與 6/15 雖只差一個禮拜,但大四與一些早考完的同學可能已經離校了。
好吧,我承認我只是想騙iPod
2010-06-05 @ 20:09
迴響 from: ccw [訪問者]
不同時間比
萬一一天下雨 一天沒下 怎麼辦?
為何不同一天?

先猜A 為ipod:)
2010-06-05 @ 20:34
迴響 from: Cu [訪問者]
A組人看到一堆人都不看好她們不知道心裡什麼滋味哦XD請A組做好準備一人提30個便當出去開發團膳市場吧,便當業務員GOGOGO
2010-06-05 @ 20:45
迴響 from: 維克多 [訪問者] · http://tw.myblog.yahoo.com/live-food2/
兩家餐廳我都沒吃過 我也沒打算去吃 投影片也懶得看 但我覺得A組會輸 因為他們先攻 就像棒球比賽後攻 比較有優勢一樣的道理
如果我是B組 我看了A組6/8的銷售情形後 還有一週時間可以調整銷售策略 這點A組就沒法度了
A,B組還是在同一天比賽比較公平

不過選餐廳倒是一件很有趣的事 實踐大直那邊有家XX日本料理 只有22個位子 吃頓午餐每人平均要NT1000(不含酒水) 他們生意蠻不錯的 老闆請我去吃過兩次 表示這家日本料理店一個中午最多可以做NT22000的生意 不知道A,B兩組選的餐廳兩小時內能不能做NT22000以上的生意?
2010-06-05 @ 20:46
迴響 from: 阿燙 [訪問者] Email
****-
我覺得A組會被當掉!!

主要是B組在提昇營業額的行動上比較主動明確,

直接動員自己的人脈是一個很實際而且成功率較

高的方法,而且市場以學生為主,正妹行銷會讓

人較有興趣參與當天的活動。反觀A組,選擇學生

餐廳,市場一開始就比大直商圈還要小,想要拓

展新市場,利用在校園增加據點,比起B組的人脈

動員,成功率明顯較小,而且宣傳只利用新媒體

太過被動,通常學生比較容易受到積極主動宣傳的

活動說服!!
2010-06-05 @ 20:53
迴響 from: 路過的異鄉人 [訪問者]
我下A組會被當。

理由:
A組應該下功夫在菜色吸引力上,
A組的優勢就是菜色多,任意搭配的組合,
怎麼不開發夏日特典御便當?
泰式涼拌、南洋爽口等等的。
你們主張的健康蔬果、便宜實惠不用當主打,
玵是勝負在美觀小巧,和味道特別上。

既然女人是學校組成的大宗,
那就積極開發女人市場,
打破女人不愛吃飯的既定,
並且,學校餐廳就是只能在學校阿!
試問A組的人兒阿!誰有高意願到餐廳吃飯?
當然是想要省時間、多聊天的女人阿!
讓她們拿回教室吃,邊聊邊吃...
這才是你們致勝的點啊。

人群擁擠、位子密集的封閉式餐廳,
是夏天的惡魔阿!

2010-06-05 @ 20:58
迴響 from: 宅心人厚 [訪問者]
A組被當。
假設報告內容就是兩組會採行的所有概念...

我實在不知道A組的行銷在哪?
只是多拓幾個點,施行外送制度,
對於他們所分析的"不喜歡吃飯食"的劣勢似乎沒有助益,
針對健康新主張的機會點著墨幾乎是零,
提昇自助餐的質感及轉化目標取向也沒有提及,

至於B組,
行銷手法不定義在食物的特色,
而定義在製造話題(正妹號招、老闆合照)提昇人氣,
這或許在某些工具的使用上可以達到效果。
不過在拓展新市場方面雖然說有提到,
但完全沒有具體策略。
以人啦人或許勉強可以算是最具體的作法,
但是效果也最土法,成效可疑。

兩組都把新媒體當舊媒體在應用,
而要產生舊媒體的效應又不在幾天之內,
所以成效應該很有限。

如果兩組都把這次報告內容當成行為準則,
我覺得A組輸定了。
2010-06-05 @ 21:17
迴響 from: Hao [訪問者]
當然是B組的,有麵又有正妹看,健康算什麼!!!
2010-06-05 @ 22:02
迴響 from: Cat413 [訪問者] · http://www.flickr.com/cat413
*****
A組真的準備的不夠用心,先不管六月涼麵比較容易得勝,光是行銷計畫就是要把不可能的變可能啊!!

我不需要 iPod 我需要 iPad XD
2010-06-05 @ 22:43
迴響 from: 哈哈哈哈哈 [訪問者]
*****
B組被當
由於個人很懶很不喜歡出校門,加上出校門的花費會飆升,所以都只會留在學校餐廳吃飯,再加上"摸不上手的正妹都只是花瓶"。
如果我還在學生時代,就算有人辦正妹促銷估計我也不會知道的。
(研究生時代,我最長有三周沒踏出過那小小的清大=_=|||)

這就是御宅上班族的心酸哪
2010-06-05 @ 22:49
迴響 from: Jiga阿宏 [訪問者] Email
選「A」
理由是"近"!
非常適合懶得出校外用餐的學生,而且只要稍作推廣,讓實踐的學生知道餐廳的好,搭配促銷活動,相信很快就能興旺起來!
選A準沒錯啦!
2010-06-05 @ 22:54
迴響 from: lala [訪問者]
***--
a組勝,B組輸
2010-06-05 @ 23:01
迴響 from: HANK [訪問者]
***--
我覺得B組講的的確是比較好,報告的人沒有A組來的緊張,但實際營業額跟報告的關係我覺得不是很高,自助餐營業額本來就比較高,稍微做點宣傳認真點賣根本就輕鬆贏,B組的涼麵還祭出九折優待根本是自掘墳墓,本來就是一面倒的情況,本來就應該壓A組贏阿,但是,如果隨隨便便來個像319槍擊案的意外事件(走偏路,年輕的朋友應該不會這樣做吧...)那結果就很難說拉...總之,我的結論是投一票給A組拉~~!!!
2010-06-05 @ 23:28
迴響 from: 路邊的垃圾筒 [訪問者]
為什麼會覺得押 B 組勝的都是公的哩?

A 組所提的方式感覺比較務實,算是求不敗的作法; B 組所提的方式當然對這種 2 小時短時間的比賽或許有所幫助,但恐怕與 A 組相比似乎不能可長可久,畢竟行銷不能只靠人脈啊...

我想賭 A 組勝!

2010-06-05 @ 23:32
迴響 from: oxo [訪問者]
我猜B組會被當掉

不!我衷心希望B組被當掉!

因為A組的學生餐廳雖然在夏日比較不討好
但是看到學生說要出去擺攤,增加據點,實在是太熱血了,哪像B組,感覺就是選了一間好店,然後上網做宣傳這樣!(還無恥的祭出正妹,我不會吃這套的哈哈)

A組才是真正的真男人阿!!
雖然簡報做得很爛,雖然分數成績不漂亮,但是在最後的最後,來個絕地大反攻!

帥氣的逆轉勝吧!

(我要抽獎 嚇!)
2010-06-05 @ 23:59
迴響 from: character [訪問者]
****-
A組鐵定被當. 除了這組的報告技巧有夠爛, 還有幾點是超大敗筆. 首先, 自助餐賣飯本來就不好賣; 其次, 中午少有人想吃飯, 中午大家想吃的是簡單、快速、方便; 其三, 這家自助餐的地點太爛, 只有缺錢或怪咖會去吃學生餐廳; 其四, 也是最大的敗筆──用健康為主打, 對於正當盛年的大學生而言, 根本就是屁.
給點建議好了, A組有可以加強的地方, 首先是悲情攻勢, 用海報強力催票, 讓平時不吃學生餐廳的人, 試著進來吃. 其次, 強攻團體外購, 拜託外面的商店那天訂你們的便當. 其三, 自已砸錢買剩下的菜.
拜託A組, 爭氣點吧!
2010-06-06 @ 00:22
迴響 from: WB [訪問者]
*****
我覺得B組會贏
這場比賽要比的是當日的營業額,兩組都選了平常較多學生會去吃的店。林文必涼麵老闆誇口平常就有很多人吃,所以B組要挖掘的人潮就不適實踐的學生了,B組報告中說到他們會找附近的學校的學生,這就是人脈優勢,又加上他們有正妹號招、老闆合照提昇人氣,爾且這學校組成的大宗是女學生,所以飯食不占優勢,自助餐主要是提供飯食,我想A組必須解決這一點。再來看他們報告的內容B組團隊合作、分析、表達上都較A組佳所以我覺得B組會贏。



2010-06-06 @ 00:58
迴響 from: henrie [訪問者] Email
*****
A組會被當,B組在原來涼麵就有不少訂單的基礎之下應該會順利過關

不過朱大這些學生都沒有掌握到重點
兩邊對於市場行銷簡直完全不清楚,並不是有新的媒體就比較炫、比較受歡迎,況且這些學生根本對自己要做哪些客群都沒有把握,這樣如何針對這些客群去做重點行銷

以A組為例,目標群明明就很明確了(就是學校的學生),為什麼我沒看到針對學生操作的議題及行銷手法? 除了新媒體,固有的媒體如何操作? 宣傳的主軸又是如何定調?

總覺得要改善的東西還很多捏...
2010-06-06 @ 01:01
迴響 from: asl [訪問者]
個人覺得不管怎麼樣
B組感覺很認真
有確實在實行他們說的話啊
FB上的網誌都有在固定更新的樣子...
什麼小妹上菜之類的
都真的有正妹配上美美的照片
正妹+涼麵似乎是不錯的策略!!

不過成效怎麼樣就不知道了
2010-06-06 @ 04:09
迴響 from: 當我抽到iPod Touch也會為A組流下眼淚的lanman [訪問者]
我猜B組會獲勝!

因為兩組產品如果都和平常一樣,姑且不論長遠性,若只是要增加當天營業額,B組創造創造了讓人"不得不當天去吃"的理由:

1.當天去吃可以看到正妹,還可以讓這個話題上的人物幫你服務! (可隨時公布正妹行蹤炒話題,有個明確議題可操作新媒體"互動.即時."的優勢)

2.當天去吃有抽獎活動! (看看本部落格的趨勢就知道了!每天進來此處的人不一定會留言,但是今天有抽獎,我就會加減留一下言ㄎㄎㄎ)

另外,B組還具體要發動外校同學,大學生出於好奇好玩或者觀光旅遊,可能會造成揪團效果!(當然A組可能也會這樣做,不過揪團吃自助餐,安怎聽都不會像去吃著名小吃的感覺)

關於A組同學主打"健康"這點很好,但是健康的概念要長久經營,恐怕無法在當日短時間內,吸引人潮衝出成績!

2010-06-06 @ 04:27
迴響 from: lanman [訪問者]

B組祭出的正妹招數,新市場就是拓展到"平常食量大而沒考量涼麵"的男同學!

(阿宅:為了妹,今天餓死也甘願!)
2010-06-06 @ 04:43
迴響 from: alfreddbt [訪問者]
b組會被當,
1.依照天氣溫度,六月低溫多,涼麵不易衝高營業額
2.依照餐廳位置,便當外送可增加營業額機會比較大
3.依照人力,涼麵要超出平日生產量較自助餐困難比較多,產量上不去,營業額很難衝高
2010-06-06 @ 05:17
迴響 from: PRADA [訪問者]
B組獲勝啦!
至少有存在創意的部份,只要把與營收的關連性加強就有機會。而且他們對自己的人脈很有信心(雖然講到那段時還看稿)

A組就如同豬大所言,企圖心不夠,感覺只是分析出一些老闆都知道的事實,然後推出一個連老闆都想得到的方案。
2010-06-06 @ 09:01
迴響 from: Chench [訪問者]
欸我覺得快餐店老闆後面的那位學生好帥喔!
請他來當活招牌好了!
2010-06-06 @ 11:24
迴響 from: Catsroam [訪問者]
我猜a組同學會被當,

雖然兩邊的都沒有提出具體且有效的方式來解決問題。

但是夏天到了,若是b組主攻涼麵,而且廣告拉人打的夠多應該會獲勝。
2010-06-06 @ 11:53
迴響 from: jackbase [訪問者] Email
*****
我覺得A組比較有可能被當

因為以A組的行銷手法, 對便當的銷路可能沒有多大幫助; 除非原本宜津快餐排隊的人太多, 不然增加便當的產出最後沒有賣掉反而會賠本, 而且比賽當天並沒有什麼非常吸引人的大活動, 就我知道很多人對便當附的冬瓜茶是丟掉不喝的, 所以廣告對我來說, 實在沒什麼吸引力; B組雖然行銷的內容不是太明確, 但夠噱頭, 讓我興起"當天去捧一下場好了"的念頭, 不過抽獎可以抽哪些獎品如果可以先公布的話, 可能可以讓大家更想去
2010-06-06 @ 11:59
迴響 from: Ting [訪問者]
*****
我認為A會被當掉,簡報時的簡報內容編排的不是很豐富,只有簡單的幾個文字,圖片較少色彩不豐富,加上報告者的言語表達不夠有趣很難抓住台下的心。B組的圖片色彩用的較豐富,報告者表達流暢不會結結巴巴的。A組報告影片沒看到快餐店的菜色介紹以及主打套餐和優惠價格方案,消費滿50送的冬瓜茶如果學生認為太甜不想喝可以換別的飲料嗎(例如:無糖綠、烏龍),要衝刺營業額也可以在高價位食材用買幾送幾(例如買三隻雞腿送一隻),另外針對女同學食量不大的情況下,可以標示食物熱量,或是訂一個名稱為『美麗午餐』午餐內容排除掉油炸和較油膩的菜色,搭配一小碗白飯,吃不飽可以加飯。B組有推出跟老闆立牌合照可以抽獎品活動蠻有吸引力的,但是正妹吃涼麵活動是為了吸引誰去呢?不正的妹看到活動會不會心裡想說正妹才能去買呢?多數男同學食量較大,涼麵吃不飽的話,有沒有第二配套措施,像是涼麵搭配小菜的優位價格組合之類的。兩組都有講到的新市場,但好像沒有針對附近的公司行號和住家,發傳單的範圍延伸到這邊的話會更好,當然~如果有正妹外送活動會更棒啊XD
2010-06-06 @ 12:32
迴響 from: Henry Sidney [訪問者]
A組被當的可能性很大喔0.0
光看兩組內容以及方式和執行效率...

我想應該是吧!!
2010-06-06 @ 13:22
迴響 from: KYO [訪問者]
****-
雖然前面很多回應都看好B組,
但是我決定反其道而行,我賭B組被當。

原因以下:
1.第一次評分A組69,B組80分,再加上網友幾乎是一面倒的情況下,想必會更努力,增加平常無法發揮的戰鬥力。
2.報告能力不好也許無法說服坐在電腦前的人,
但是當天的營業額不是簡報出來的吧(如果有一堆網友突然跑出來支持自己所賭注的那一方也許就例外)
3.我不喜歡吃涼麵(喂
4.四不吉利,跳過
5.五還在想,什麼事都可能發生嘛
2010-06-06 @ 15:41
迴響 from: 嘿嘿嘿 [訪問者]
*****
個人認為是B組被當

B組落敗的理由:
理由:B組雖然找了涼麵這個夏天的強勢商品
優勢
1. 涼麵本來就是夏天的食物。
2. 涼麵店在校外限制較少。
3. 出餐點速度比較快。
4. 採用電腦化作業達較佳的流程管理

劣勢
1. 涼麵外帶之後的保存時間短。
2. 單賭涼麵一樣商品風險太高。
3. 林老板本來生意就很好,想要業績成長勢必得用更強勢的宣傳花招。
4. 我不太看好新媒體的宣傳,推廣時間太短、無法達到WEB2.0的社群效應。
A組優勝的理由:
A組雖然找了快餐店算是比較穩定,缺乏成長的行業
優勢
1. 快餐店在校內至少擁有基本的客源。
2. 解決快餐店的營業成長的瓶頸。
3. 快餐的單價較高比營業額較有利。
4. A組拓展客源比較全面不會只單單針對學生。
劣勢
1. 快餐店位於校內購買餐點比較麻煩。
2. 產品多樣化可能會造成備料不易。
3. 要在校內開點須經學校同意。
4. 促銷的方式太單調。
5. 現在的學生不愛吃米飯。
結論:
就單單看報告確實B組比較吸引人,正妹的手法也不錯,但是畢竟實踐美女就多可能正妹的手法行銷比較不易成功,加上報告裡面質疑的單賭涼麵一樣商品可能造成的營業額低落,綜合以上論點我認為A組獲勝。
2010-06-06 @ 15:46
迴響 from: gatewong [訪問者]
A組被當的機率比B組高
2010-06-06 @ 15:53
迴響 from: HBES [訪問者]
我猜A組會輸掉
由於再看了A組的企劃之後認為再選擇中選了校內餐廳這一點對於業績成長的退動有限,像是企劃中提到的便利性/選擇性/價格這一些我想應該對校內學生都已經習慣了。另外針對其提出的企劃指出要增加當天的人手幫忙以外就沒有再提出其他有建設性提昇業績的方法,而且增加人手和外送也不可能成為長期的解決方案。

而B組方面由於做的是大街上面的生意加上夏天到了吃涼麵的人會增加,而且企劃中提出的一些增加人氣的方法都是可以長期執行的,像是一些網頁的廣告等這些都可以不需要花費許多的人力就可以維護,這對於店家方面是比較容易長期維持的一些廣告方式,還有就是B組的照片比較好看。
2010-06-06 @ 18:50
迴響 from: Trevor [訪問者]
A組被當!!
2010-06-06 @ 20:02
迴響 from: 路人初號機 [訪問者]
報導[新聞] 「正妹貢獻不輸教授」 宅神開炮批台大



這篇被一堆鄉民噓爆了~
實在不曉得一些整天無所事事打B的鄉民怎麼有臉批評人家
2010-06-06 @ 20:07
迴響 from: bay [訪問者]
這個比賽應該是以增加的營業額為主吧?以一個學校餐廳自助餐的規模一天要賣出四百份應該不是一個困難的問題,涼麵老闆也講了他可以在用餐的時間處理250到350的份量,這個比賽的輸贏應該還是要先抓前一天的營業額跟比賽日的營業額來比較,如果單以單日營業額應該是屬於學校的自助餐會贏吧.
如果以目前放的報告來看,A組是真的很爛.如果以學生努力的程度來講,我覺得是B組贏.
老闆提出了一個論點,老闆是業主,業主提出他的論點時,你就要解決業主的問題,而且真的能改善營業額,老闆提出了六成是女生,女生不肯吃飯怕胖,那麼這個論點在涼麵來講,也該是一個劣勢,因為自助餐是以米飯澱粉類為主食,麵類也是澱粉類為主食.沒有因為怕吃了會胖,涼麵就會比較吃香,難道一樣一杯珍珠奶茶熱的熱量就會比冰的珍珠奶茶高很多嗎?
針對業主的需求就必須實際的解決,如使用營養學及廣告宣傳的方法,例如張貼營養相關的海報,讓女學生知道吃自助餐健康又苗條,遠勝過不吃只喝一杯含糖飲料的方式,或者利用宣傳方式如天天吃自助餐提供的糙米飯或養生菜色,幾個月瘦了幾公斤的案例.
兩組學生用的宣傳方式都是想用網路相關的連結
網路是散播很快沒錯但如何去做到你的target?
自助餐跟涼麵不可能是台中市區的人跑來吃吧,
用這種網路宣傳的方式要如何去集中宣傳在大直商圈附近的大學生呢?
開發大學生,不如把精力放在開發附近的上班族
,如台北地方法院有許多的客戶都是附近的上班族公務人員來吃的,而不是單純的法院員工.
一點愚見,多多包涵.
2010-06-06 @ 20:33
迴響 from: bearching [訪問者] Email
好難選阿~硬要選的話

A組會被當


A組的缺點是對於學生少吃飯的問題沒有直接面對

怎麼不想一個菜色例如便當是用馬鈴薯(or蕃薯)等代替飯,還有蔬菜加上一些清爽的肉(or魚),然後真的計算卡路里,並且標示在便當上面。總之我覺得沒有想出一個令人耳目一新的菜色是有點可惜(不然其實搶攻阿宅市場用雞排+珍珠奶茶也是可以啦科科)

B組的話雖然報告比較順,但就像影片說的一樣,產品都沒有講出來

但是鑒於影片介紹的,實踐學生喜歡去外面吃

所以我選A組被當~~我想要IPOD TOUCH阿阿阿阿阿~
2010-06-06 @ 20:52
迴響 from: kk [訪問者]
以當日兩小時營業額來說,當然是A(餐廳)當掉,B(涼麵)獲勝。
原因:不是活動的好壞,是因為涼麵店的營業額應該本來就不錯。

但如果是有扣掉之前平均的營業額,改以增加的營業額去計算,則A(餐廳)獲勝,B(涼麵)當掉。
原因:只要當天該組人員努力的去拉客,透過地利之便,營業額的拉升應該會有直接反應。

其實覺得兩組的活動都不夠好。
A組應該針對現在學生吃的少去開發,水煮青菜、水果餐、生菜沙拉、底卡餐...。有很多東西可以去玩。
B組想用正妹去吸引人潮,那要跟遊戲公司看齊阿,穿少、露乳、女僕都沒有怎麼吸引人潮阿。
2010-06-06 @ 21:32
迴響 from: ryuingz [訪問者]
*****
我猜A組敗,
想要主打少油、少鹽、少熱量,
卻看不到他們作法跟
少油、少鹽、少熱量的連結性在哪裡?
好歹也在實物上標個預估熱量或者改變菜色降低熱量,才有幫助吧???
否則光是喊喊口號我想一般年輕人早就聽夠,
民國60年以後出生的人從小就有電視,
對於口號是很免疫的。

B組的缺點在於,
涼麵的熱量不低,
大家有興趣去7-11看看涼麵的熱量,
有的比一個便當還高(營養還不均衡),
而且同樣的,
我也看不出來有正妹去那間店與我要去那裡吃的相關性在哪裡。
我們知道一般短期爆紅的美食,
都是從新聞、美食部落格、美食節目等,
來造成流行,
裡面的共通點在於,
這些資訊都是由第三方來提供,
(私下塞了多少錢先不論。)
也就是你「官方」網站、「官方」部落格、「官方」臉書做的再多,
想要短期增加營業額的效果都是有限。
起碼要朱大這種等級的部落格po文才有幫助啦。
2010-06-06 @ 21:40
迴響 from: trickers [訪問者]
****-
我反到覺得B組會輸掉,比較兩組報告影片,雖然B組似乎贏面比較大,他們的報告比較有組織性,也有提出具體方法來提高銷量,例如動員人脈、打正妹牌行銷、與老闆合照等等活動,這些行銷手法都很具體。A組報告雖然看起來沒有B組方案來的好,(連老闆都稱讚B組=.=")但是A組與老闆最後提出了一個關鍵增加銷量的手法,"動用關係"增加校外販售便當的據點,這應是致勝的關鍵,我想當天兩個小時內店內的翻桌率就算提高也是只有一定的數量,但是拓點到其他地方增加外帶數量應該是會很有用的,尤其有些學生必須趕著打工、或是趕下堂課,應該有些人是抓著便當就走的,如果攻下這一塊應可逆轉勝,因此在這裡我猜A組會勝出,B組會被當。
2010-06-06 @ 21:45
迴響 from: 阿丙 [訪問者]
看完兩組選擇的餐廳 我發現在夏天選擇吃自助餐跟涼麵
我想自助餐應該劣勢的
加上這間自助餐已經在學校很多年
缺乏吸引力學生應該都吃膩了
相信外面商家可以提供更好吃餐點
反觀涼麵在夏天算是涼爽可口的商品
涼麵通常選擇店家不多開在學校裡面應該可以吸引到不少客群
而自助餐相對選擇很多開在學校裡面需要用比較低價格提供學生用餐
相對的品質不高相信有吃過學生餐廳就知道
那是一個吃粗飽的地方所以我認為當的一定是a組
2010-06-06 @ 22:19
迴響 from: Robert [訪問者]
猜測A組會敗

因為勝負的關鍵是營業額的多寡,感覺原本涼麵的營業額就高於便當店~

而且A組的報告一點都不吸引人,找到的優缺點都沒有令人驚艷的地方,要運用的行銷策略也沒什麼感覺。

相較而言B組提供許多話題性的行銷策略,如果想辦法炒作一下,上了幾天新聞想必營業額一定衝新高!!!

2010-06-06 @ 22:24
迴響 from: 千瀨之火 [訪問者]
我猜...A組!!
2010-06-06 @ 22:40
迴響 from: HH [訪問者]
我猜A組會被當,

老闆都說女生多,不吃飯了XD
而且女生吃東西應該不會吃到很飽,量多價廉針對女性無效(雖然我不是女生)

如果那天是大晴天,B組的涼麵真的就太容易大勝了
一來出餐快,天氣熱還要排隊就很容易放棄
二來不用動腦想菜色,太熱會連動腦都懶
三來涼麵吃了不會更熱,在加上正妹牌眼睛又吃冰淇淋!


PS.片頭的歌好聽阿。
2010-06-06 @ 22:43
迴響 from: Assessin_Ezio [訪問者]
我也來騙Ipad好了..XD

我剛剛看完之後,很羨慕,我學校都沒有這樣好的餐廳環境..@@

我是覺得A的提案還不錯,不過B的報告還不錯
我投A會輸

理由是,我感覺上A在報告的時候,都對投影片念稿的感覺。這樣報告方法很容易不流暢..@@(個人想法)
2010-06-06 @ 22:53
迴響 from: gt7217669 [訪問者]
我覺得A組表現不夠理想
其實我如果是A組所合作的廠商
我會認為他們的提案不夠明確
沒有獨特的行銷與解決目前廠商的困擾
提案內容過於死板不夠創新
沒有讓人感動或產生原來如此的感覺
這樣無法達到行銷之意義
提倡健康與蔬果
那健康與廠商之連結在那?
蔬果與廠商連結在那?
這些都沒表達明確
PPT製作不夠優秀
這樣也無法達到廠商接受提案之目標
以上是我的看法
2010-06-06 @ 22:55
迴響 from: pukkibaby [訪問者]
兩組都有提到要利用新媒體拓展市場, 倒是舊媒體工具無人認同的樣子. 發傳單在這個時代沒用了嗎? 都提到要拓展市場, 但仍把市場鎖定在大直商圈的學生身上? 不要忘了決勝關鍵只有一天的營業額, 不如把故事寫下來載明決戰日期在傳單上, 然後在西湖捷運站發送, 讓在內湖科技園區的學長姐幫忙, 提高外送的量比較實際吧? 大家加油啊~ 我们以前可沒有朱教授這麼精彩的課啊~
2010-06-06 @ 22:57
迴響 from: in [訪問者]
個人認為A組會被當,
報告起來不太流利,有點遲疑的感覺
運用新媒體這部分兩組都有,個人認為還不錯
推廣據點這招,女生已經比較少吃米飯了
據點是否會有效益值得考量。

B組報告相對來的流暢
相較於學校的小範圍
B組的範圍來的廣,甚至動用人脈
所以人脈就是錢脈,這點在未來職場也是不會變的
2010-06-06 @ 23:48
迴響 from: 阿展哥 [訪問者]
AAAA組 被當掉 B組勝利

原因: 夏天到了 吃涼麵真的比較涼 女生比較多的大學 吃麵的女生比較多 而且B組又是後攻 很有優勢 可以改依些戰略 A組的要加油啦
不過我希望我能收到 ipod 萬歲~~~!!
2010-06-07 @ 00:06
迴響 from: noodle [訪問者]
B組被當掉

雖然我比較喜歡B組的簡報,方式也的確很吸引人
但是B組也有提到實踐女生很多,正妹吃涼麵的宣傳方式對這些實踐的吸引力在哪裡?
而A組的報告雖然不是很吸引人,但相信在經過專家的提點之後,A組能夠利用這段時間加以改進缺點,創造出高業績。

另外就是如果天氣很熱我就不會想走出學校去吃飯啦 在學生餐廳就近吃吃就好了 我也想拿到ipod touch啊
2010-06-07 @ 00:34
迴響 from: 臥非真 [訪問者]
A組被當
一般女大生很少在嗑便當吧,而且如果原本就是林文必那邊營業額比較多的話,那一開始就處於劣勢的快餐那組更難取得勝利,以健康當作主軸的話,應該清楚說明食材、熱量等等的...不管怎麼說,涼麵的贏面還是頗大的。
2010-06-07 @ 01:17
迴響 from: jean [訪問者]
我覺得A組會輸, 因為感覺沒有什麼吸引力會去餐廳吃耶~ B組有號招人海戰術(雖然不知道實際上當天會去的人有多少),有正妹宣傳(夠不夠正都要去現場ㄚ,去了就加減會肚子餓嘛)...所以結論是肯定的!!
2010-06-07 @ 10:40
迴響 from: jean [訪問者]
如果說A組能夠提案比如蔬果餐,讓原本就不想吃米飯的客人能有想要的套餐出現,既不增加自助餐老闆成本,有能滿足客戶所需這樣應該會比較好一些!!
2010-06-07 @ 10:47
迴響 from: 月影烏瞳金絲虎 [訪問者]
我覺得A組會被當.
雖然兩組的企劃都不算成熟重點也掌握不太到.但是B組挑的涼麵本來就覺得生意比較好,而且在校外地點比學生餐廳佳(一般客人會去光顧,學校的餐廳,一般客人比較不會去)再來不管辣妹計畫如何,好歹總是提出了一些企劃.所以相對之下,我認為B組勝率大.
2010-06-07 @ 10:49
迴響 from: 白景琦 [訪問者]
A組會被當喔

B組雖然提案也還好
但至少有達到宣傳效果 正妹 或是 折扣
就算沒有話題也要製造出個什麼
讓消費者可以討論的話題出來...
但長遠來看也是可議的 = =..
2010-06-07 @ 11:01
迴響 from: IOL [訪問者]
*****
我猜B組被當
理由是因為猜A組被當的人比較多 (誤)

不是啦~

主要是因為學生餐廳本來就是一個固定群落
A組佔了地利之變撿了現成的便宜
好的口條 好的簡報技巧 影響到的是說服商家
很明顯商家都很好商量呀~

剩下的就是所謂的宣傳效益
可是我覺得宣傳效益的部份短時間看不出來
所以我認為最後A組以逸待勞
B組前景看好 (但是眼光要放在將來 XD)

總之~ 兩組應該都能學到很多東西
現在的小朋友真的好幸福
(第一 次覺得被當也能這麼幸福 唉~)
2010-06-07 @ 12:39
****-
A組+1(被當),銷售成績不好的起因是因為女生不愛吃米飯?雖然身為女生的我認為「不愛吃米飯」這是事實(紙片人的社會),但是一定不會是導致店家生意銷量不好的主因。

以報告內容、效果來看,A組被當的機會比較大,但是以我個人也身為學生立場,說句老實話,說話流暢、提案超讚不見得與成果是成等號的,就看當天的成果吧!加油了,兩組人馬。
2010-06-07 @ 13:14
迴響 from: 宅心人厚 [訪問者]
有些觀點我覺得很有意思。
很多人認為A組的優勢之一就是近便性。

可是我覺得在某些情形之下,近便性反而是一種弱勢呢!
亂舉個例來說,住的近的人都反而容易遲到...
這在某些層面是一種心理學問題呀...

也有很多人提到單價問題。
單價和營業額應該有某些正相關,但不會呈正比例關係。(說不定連高度正相關都搆不上)
常說的攤販月入數十萬,也是這樣的情形呀。

還有,這次的勝負是一日營業額,變動因素其實多到不行。訴諸可長可久的方案爭議性相當大,因為執行層面也許需要時間來發酵。

講了這麼多,其實行動力應該才會是成功的關鍵,報告人講成甚麼樣子其實都不是頂重要呀。
想做的人想辦法找到問卷中,不想吃飯或涼麵那些人,用方法說服他們那天來吃就會成功呀。
2010-06-07 @ 14:22
迴響 from: J.R S [訪問者]
我覺得A組會被當20%的人..
理由是~雖然感覺A組和老闆的討論比較認真.但是簡報相較之下比較弱.另外就是既然提出實踐大多女生,不愛吃飯,所以提出健康訴求概念,但我沒聽到健康概念然後可以做什麼?如何吸引消費?譬如也許考慮推出沒有米飯的蔬菜餐,爭取一些想吃蔬菜就好的客群之類;另外提出增加據點,但是老闆自己都說這樣學校會不准的問題..再加上學校大四學生應該都鮮少去學校了,相較之下在校外的店,雖然競爭大,但是客源更廣泛.
我覺得成功的行銷除了點出問題,但重點是要如何解決問題吧,並且發揮一加一大於二.

不過~B組給我感覺有點大意了~要注意~
感覺好像覺得涼麵本來就生意很好,所以配套就做得少~用店裡原有的資源就可以是錯誤的.再說,有一非常大的客群,是不會上網的,也就看不到那些網路行銷.另外一個奇怪的點是..涼麵店客群主要為女生,所以為了吸引男客群打出正妹牌,但是有多少人吃這套?而且難道不用鞏固原有女性客群?校外的店面競爭那麼激烈,如果再加上下雨,不就反而流失一堆人?要吸引潛在客群感覺上配套做得不夠..而且涼麵店座位少但是外帶多的優勢也沒有再推展開來..像是我們上班族會看的"訂便當網站",或是跑附近辦公大樓(很多團購都是這樣帶起來的),都是方法~B組別忘記,那附近不只是有學生,還有許多上班族啊~
而且很好奇,拍廣告要在哪播放?如何讓辛苦做出來的廣告讓更多人看到?網路族群如何得知去看你的網站?
2010-06-07 @ 14:29
迴響 from: 朱恐龍 [成員]
一天前戰報!

A組回報說明天連發傳單人手都不夠了!因為有公司定了幾百個便當!

難道真有這麼厲害!

明天看就知道了!

Lucifer
2010-06-07 @ 20:24
迴響 from: Aura [訪問者]
我猜B組會被當

因為口感清爽、飽足感較低的涼麵客層主要是女性,打正妹牌吸引到的應該會是男性族群,但卻沒有趁機推出相對適合給男客的配餐,宣傳點有搶走產品本身風采的感覺,而且當日若因為正妹駐點發生男客擠爆涼麵店的狀況,因此把原本為數較多的忠實女客擠掉也會有點可惜~
2010-06-07 @ 21:08
迴響 from: Bvfrew [訪問者] · http://www.wretch.cc/blog/bvfrew
****-
我認為B組會被當20%的人,A組會獲勝。在這場競賽中,我認為最大的差距會出現在外送市場這一塊,外送便當只需要料理好並送達即可取得營業額,而且根據最新情報,似乎A組頗有遙遙領先的機會。回頭談企劃案的部分,B組的口條的確優於A組,但A組有提出如何具體銷售的方案,如:提早接受訂單(校內據點似乎可行性不高,略),這一點可以得知A組知道外送訂單的重要性,若能確實把握,就有機會拉開與對手的距離;反觀B組,並沒有真正掌握住自己商品的特性與優點,趁勝追擊,只提出新媒體宣傳以及動用人脈等關係,想要在比賽期間衝高來客數。涼麵看似在夏天以及實踐大學佔有優勢,但B組未能深入思考如何增加營業額,而是朝名氣這類需要長久經營的項目努力,在我看來似乎是搞錯了方向以及比賽的要求。
2010-06-07 @ 21:25
迴響 from: 賀小晏 [訪問者]
*****
個人認為B組會被當,看完了兩組的PPT覺得雖然B組的比較順暢,但是缺點也不少。比賽不是比PPT阿!!接著這幾天一直想著這個問題,不盡作夢夢到了B這個單字於是我要憑著直覺走,就是B組啦!!!!!!!!
2010-06-07 @ 21:37
迴響 from: Clair [訪問者] Email
我覺得B組會被當掉
原因很簡單
因為是學校餐廳就是離學生最方便
而且便當方便攜帶
到哪都能吃
2010-06-07 @ 21:46
迴響 from: Rondo [訪問者]
*****
我選A。
姑且不論影片報告內容,因為消費者多半可能沒觀賞影片,我認為自助餐的菜色可以比較多元,價錢彈性,如果加送飲料也有加分效果。

第二,當大家都選涼麵時,有沒有考慮氣候因素呢?如果當天下大雨,業績恐怕會受到影響。

另外,我想提出疑問,為什麼不選在同一天舉辦呢?這樣不必受到其它因素干擾,例如氣候或是當天可能有其他大活動。
2010-06-07 @ 21:51
迴響 from: Rondo [訪問者]
我選B組會被當。
姑且不論影片報告內容,因為消費者多半可能沒觀賞影片,我認為自助餐的菜色可以比較多元,價錢彈性,如果加送飲料也有加分效果。

第二,當大家都選涼麵時,有沒有考慮氣候因素呢?如果當天下大雨,業績恐怕會受到影響。

另外,我想提出疑問,為什麼不選在同一天舉辦呢?這樣不必受到其它因素干擾,例如氣候或是當天可能有其他大活動。
2010-06-07 @ 21:52
迴響 from: Rondo [訪問者]
我選B組會被當。
姑且不論影片報告內容,因為消費者多半可能沒觀賞影片,我認為自助餐的菜色可以比較多元,價錢彈性,如果加送飲料也有加分效果。

第二,當大家都選涼麵時,有沒有考慮氣候因素呢?如果當天下大雨,業績恐怕會受到影響。

另外,我想提出疑問,為什麼不選在同一天舉辦呢?這樣不必受到其它因素干擾,例如氣候或是當天可能有其他大活動。

PS前兩則內容錯誤,此篇留言為主!
謝謝
2010-06-07 @ 21:53
迴響 from: sandy [訪問者]
*****
B組被當吧!!
以我的角度來想
1.假使我是實踐的學生,我會想支持自家的店(A組)
2.B組雖然口才比較好,但所選的店本身條件太好,所做的行銷便有點疏忽,好像已經志在必得,看了就討厭!
3.B組只推涼麵,對女生而言份量或許剛好,但男生就可能稍嫌不夠,所以推了正妹吃涼麵,那原本吃涼麵的那些女生可能就有點不是滋味!!
4.B組很容易被天氣影響耶!!下雨就比較少人想吃涼麵!(好像有湯麵是嗎?連我們都不太清楚了,想必顧客也不會想到可以選擇湯麵棄涼麵)天氣熱很多人吃,但想必比較喜歡當下吃到的感覺吧!那座位... ...且女生吃飯比較拖,這樣位置的流動率不知道高不高喔!

其實根本沒再考慮A或B,只是想看B組輸掉而已
因為它比較高分咩!
2010-06-07 @ 23:05
迴響 from: 林小豬 [訪問者] Email
*****
我認為A組會被當
以那些組報告的內容來看
影響客源的主要問題在於學生大多數為女性..
而A組報告的學生餐廳..不管怎麼改變供餐速度
不喜歡吃白飯的還是不喜歡 應該不會有多大影響
在說他在食物上少糖少鹽少味精
我想不會多少消費者會去特別注意..畢竟只是一餐
B組的餐點多數為輕食 再加上有正妹..
應該擄獲年輕女性和大多數男性顧客的心了吧!!
我想朱大應該也比較喜歡正妹多的地方 =)
2010-06-07 @ 23:07
迴響 from: gjcjo [訪問者]
我覺得B組會獲勝
涼麵在夏天本來就占有優勢,
中午時段不論是學生或上班族都傾向選擇簡便的食物當午餐。而所選擇的涼麵店是在校外,只要在社區附近多加宣傳,便可以招集額外的客群(要校外人士進校內吃飯比較不可能)
更何況他們比A組多一個禮拜的時間去備戰
也表現出較強的動力,希望6/15高朋滿座囉!

選我選我 ipod我超愛!
2010-06-07 @ 23:43
迴響 from: James Tsao [訪問者]
****-
這個變數太多了,比賽時間卻只有一天..

我的銅板說B組會當掉,就B組被當吧
2010-06-08 @ 00:31
迴響 from: frlfmbeast [訪問者] Email
***--
結論:我覺得A組會被當
說明:
1.因為A組先攻,假設A組有大單敲入,B組還有時間補救,反之A組只能眼睜睜地看B組動員了
2.最近天氣漸漸熱起來,所以涼麵可以稍許佔到便宜,例如便利超商的涼麵也是夏天外食市場的主力。
3.A組報告技巧要加油,大學哪有不被當的事呢,萬一被當了,加油!!下次再來…(暑修很多次的人留)
2010-06-08 @ 00:56
迴響 from: jimmyT [訪問者]
朱大說現在留言支持A組的太見風轉舵,所以我決定再問一次我的銅板

我的銅板連續三次告訴我,A組會被當,我當下就決定改支持B組了

B組的弟兄們,拜託一下,弄清楚A組當日營業額多少,我們一起衝
2010-06-08 @ 04:29
迴響 from: alex.hu [訪問者]
*****
A組會被當掉。因為比的是營業額的成長。
相對自助餐的業績成長,涼麵的業績成長要容易一些。所以,關鍵就在於A組的便當外賣策略是否成功了。A組現在到底有多少外賣訂單握在手上?新增的外賣點能增加多少營業額?如果這些可以較準確的估計,勝負就應該無懸念了。
不過,我對於A組的外賣訂單開發能力不太看好。(這要有一些做Sales的本質,還要有良好的業務計畫,否則會造成老闆的存貨損失。雖然不算在比賽裏面,但老闆應該很在乎吧)。
所以,我比較看好B組。
2010-06-08 @ 09:37
迴響 from: 格林 [訪問者]
6/8 現在時間中午1:00,人在宜津吃基腿飯....飯是普普,不過看到好多年輕的妹妹,吃起飯來很娛快
2010-06-08 @ 13:12
迴響 from: 格林 [訪問者]
剛剛被彩訪ㄝ~不過我是押B組贏


2010-06-08 @ 13:35
迴響 from: Gordon [訪問者] Email
我認為B組(涼麵)會被當掉;因為涼麵是天氣熱才會想吃,而最近的天氣屬於梅雨季節一直下雨,所以當天下雨機會大,而且如果下雨大家都只會想內用,不會想外帶,這是假設當天下雨;如果當天沒有下雨,我還是認為是B組贏,因為,餐廳都會有冷氣,既然進去了就會考慮當下的感覺冷氣很涼來一點不一樣的,所以就吃熱呼呼的便當,接著便當的菜香味很重,這是吸引人很大的優勢,我也認為外帶並不會對營業額有很大的衝擊,因為我認為外帶的還是不吸引人,如果那天有哪組外帶量爆走,那就很難說了!我要IPod!
2010-06-08 @ 18:08
迴響 from: Howard [訪問者]
***--
我認為B組會被當掉!!!!

因為A組的快餐還是有一定基本的營業額!!!
加上便當菜色多變化,可以搭配多種菜色!!
這是B組單推涼麵所無法比擬的優勢!!!
加上雖然女生不吃米食!但是不代表整間學校的學生都不吃米飯!!!
便當仍然是阿宅的好夥伴呀!!!!!
不過A組報告真的事非常悽慘呀!!!!
相對於B組的台風穩健報告起來強弱立判呀!!!
不過B組的實際行銷真的事非常空洞呀!!!
但是產品戰鬥力太薄弱了!!!
2010-06-08 @ 19:01
迴響 from: 綜合水果汁武士 [訪問者]
*****
 
 祝好!



2010-06-08 @ 22:45
迴響 from: chuck [訪問者]
我猜:實踐大學學生餐廳
理由喔...為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎為了抽獎獎為了抽獎為了抽獎為了抽獎
這樣有一百個字嗎?
2010-06-09 @ 09:27
迴響 from: kuarcis [訪問者]
我猜A組會被當
學校餐廳再威 也沒有專業提供涼麵外送的商家容易衝業績吧
更何況這幾天天氣越來越熱 業績會成廠是很自然的事情吧 就好比這幾天電腦展開完 廠商接到單了股票自然會漲
除非這幾天又有啥新聞是關於涼麵大腸桿菌數抽查之類的 要不然B組獲勝應該是不難啦

對了 可以對預測加入條件式嗎 畢竟這幾天會發生甚麼事情影響這兩家生意實在太難猜了 有的時候事情不是努力了就會有成果...
2010-06-09 @ 09:44
迴響 from: 科技新貧 [訪問者] Email
*****
我覺得是A組獲勝, B組會被當20%,

雖然俗話說的好"妹不正,則言不順", 但是呢? "吃飯皇帝大, 飽暖才能思淫慾", 當了阿宅十餘載, 吃飯地點近、便宜、吃得飽才是重點, 也許涼麵真的很好吃, 但是我可以天天吃自助餐, 而沒辦法天天吃涼麵, 所以自助餐會比較來得穩定些, 再者,女生真的想減肥的話, 不可能以吃涼麵來達到目的, 吃少量的自助餐反而是更好的作法, 我相信正妹真的很正, 但可能等我吃完自助餐, 才能去好好欣賞, 報告完畢!
2010-06-09 @ 16:30
迴響 from: 小魚 [訪問者]
我猜"B組"會唱出命運交響曲{當當當 當當 .當當當 當當.........努力湊200個字..)和聽到川普名句You are fired
因為我選的不是A組組員 而是A組老闆 那恰恰是台灣經濟命脈之所以能屹立不搖的精神代表
小人物不斷的認真打拼吃苦 決不是這短短的兩小時可以道盡的 從他相信的眼神 A組人員就應該全力以赴 讓老闆成為神話 感謝他多年來辛勤的打拼和努力
其實兩組人員均須感謝這場歷練和參與的每個人 就算被當你們也已經得到很高的 社會學分了
2010-06-09 @ 17:07
迴響 from: redmoon [訪問者]
覺得B組會被當。

理由:商品本身的差異...
2010-06-09 @ 20:00
迴響 from: nickfuski [訪問者]
我認為A組會被當掉
從之前討論的影片來看,A組的團隊參與的程度明顯不如B組,因此兩組先天上戰力就有所差距了。
再者,A、B兩組雖然都有提出,增加銷售量的方案,
但A組卻沒有提出解決老闆最大的問題"學生不喜歡吃飯(因為要吃的量太多)"。
這個問題,我相信會是決定整場勝負的關鍵。
所以,除非A組在後來有想出方法解決"學生不喜歡吃飯"的問題,不然的話,A組落敗機率很高。
2010-06-10 @ 13:40
迴響 from: 牛 [訪問者]
我認為A組會被當掉
從之前幾次的討論來看,A組的人感覺混滿兇的。
團隊也沒有凝聚的感覺,有一種混學分的感覺。
而AB兩組雖然都有做出報告來探討如何增加銷售量
但是A組卻沒有辦法解決自己提出來的問題
這明顯就是前後矛盾,沒有邏輯阿。

而且B組的成員感覺就比較有活力,應該能比較有效的增加涼麵的銷售量
2010-06-10 @ 15:00
迴響 from: 白 [訪問者]
****-
我覺得A組獲勝,B組會被當掉!

Reason:
1.校內有其優勢,動員的能力足夠的話,相信實力(營業額)會大大的提升,當然要搭配足夠的宣傳,不管是打折也好,還是年度特賣也好!

2.天氣也是個問題,不同天比賽有點不是那麼公平的感覺(?),要是一天大雨一天涼爽或...,那勝敗搞不好因此就翻盤了...

3.米飯是主食,至少對男生而言,如果A組能夠吸收到夠多的男生進來吃,相信機會就很大了。

大概降吧~很粗淺~...
2010-06-10 @ 18:11
迴響 from: 正義使者 [訪問者]
*----
去牠的豬瘸恆才該被當,肏

(Lucifer:內文字數不滿一百字不能抽iPod喔~~~
2010-06-11 @ 07:08
迴響 from: 和久井 [訪問者]
**---
我個人是看好A組會被當

老大你的課應該是探討媒體市場,而不是傳銷手法吧?我個人總覺得A組同學過於宣傳店面的某幾點,而忽略了其他的整體部分。而且學期前後矛盾是一件很不該發生的事情,這會讓我感覺剛開始他們提出的目標只是為了打馬虎眼而隨便充數的。


話說回來,如果出社會後老闆跟他們說『你們分兩組,半年後我會砍掉業績最差的那組百分之二十』我想他們做出來的成果應該就不會像是現在這樣了。
2010-06-11 @ 15:34
迴響 from: Becky [訪問者]
兩組都該被當!
光靠presentation的技巧是無法預測最後的結果的 兩組都沒端出牛肉阿 只講了一些時下流行的行銷技巧 但行銷的內容並不清楚 沒有確切的定位 如A組強調健康 但沒看到健康的點 至少做個卡路里計算組合餐吧 這樣才會吸引到女性顧客 B組採用了正妹行銷 但是不是說實踐60-70%是女性嗎 應該走型男行銷吧 如果要開發新客源 那麼主要新客源是男生還是女生居多? 應先做好基本的調查 感覺上這是個沒做過調查就擬定行銷策略的案例 也許最後B組比較lucky就成功了 但不代表他們的作法是對的 不是只要把正妹行銷套進任何模式都會成功的 且未來的銷售市場80%決定權是在女性手上咧!
2010-06-11 @ 16:12
迴響 from: Becky [訪問者]
為了抽獎 我還是得硬選一組 那就猜A組被當好了 原因是B組的男生比較有型 應該有比較多的朋友吧 哈哈哈 字數不夠請算上我前一篇的長篇大論吧 我要抽獎~
from: Becky [訪問者]
兩組都該被當!
光靠presentation的技巧是無法預測最後的結果的 兩組都沒端出牛肉阿 只講了一些時下流行的行銷技巧 但行銷的內容並不清楚 沒有確切的定位 如A組強調健康 但沒看到健康的點 至少做個卡路里計算組合餐吧 這樣才會吸引到女性顧客 B組採用了正妹行銷 但是不是說實踐60-70%是女性嗎 應該走型男行銷吧 如果要開發新客源 那麼主要新客源是男生還是女生居多? 應先做好基本的調查 感覺上這是個沒做過調查就擬定行銷策略的案例 也許最後B組比較lucky就成功了 但不代表他們的作法是對的 不是只要把正妹行銷套進任何模式都會成功的 且未來的銷售市場80%決定權是在女性手上咧!
2010-06-11 @ 16:19
迴響 from: Died [訪問者] · http://www.died.tw
懶得抽獎,不過我覺得A組會被當,B組至少會動員人去衝營業額,A組我看不出要怎麼在自助餐搞出健康
2010-06-11 @ 20:51
迴響 from: 台北艾瑞克 [訪問者]
****-
我覺得A組會有人被當
就A組的報告來說,並沒有改變到問題的根源,既然大家都清楚知道現在大學女生不喜歡吃飯的話,是否應該就此觀點來推出不一樣的低熱量或分量較少的新餐點,借以吸引校內女同學來用餐?畢竟學校以女生為多數的話,改變餐點內容提高女學生興趣在加上適當的廣告宣傳會是比較好的手法,這是一個短期決戰,就一天中午的兩小時,說難聽點,想辦法都要騙人家在這兩小時內過來吃吃東西。
反觀B組報告,創造話題和動員人脈則是B組的核心作法,這在短期的活動中是相當有效的一個方式,就如同每次的展覽會場中,要怎麼吸引自己攤位的人潮聚集?當然就是靠活動及宣傳囉!比起A組的外送、滿50送冬瓜茶以及健康訴求,各人是覺得B組的行銷模式有比較打到真正的重點,所以我覺得A組會輸,B組會贏!
2010-06-12 @ 11:07
迴響 from: 希爾法 [訪問者]
***--
基本上這種東西不是看評價的,雖然用卡投屋想也知道B組的報告做得比較好,比較會虎濫,但是我又不住大直,誰知道這兩家店常在賣啥東西呀! 但是迫於邪惡禮物的誘惑,我還是很誠心誠意的請示上天,所謂人算不如天算,經過我誠心誠意的拜過媽祖,玉皇大帝,玄天娘娘,五府千歲之後擲筊定勝負,最後B組以2:1勝出,所以A組會被當....我要拿獎品
2010-06-12 @ 11:44
迴響 from: dolphin [訪問者]
*****
A組被當+1...偷懶偷過頭了
2010-06-12 @ 18:53
迴響 from: 騜奇哥 [訪問者]
A組死當啦,混過頭,PRESENTATION超隨便的。
2010-06-12 @ 19:26
迴響 from: 七三么~~毒氣屎!! [訪問者] Email
***--
A組會被當x100 ~~~
2010-06-12 @ 20:21
迴響 from: BboyFan [訪問者]
預測B組奪冠A組被當

很明顯的B組求勝心比A組大很多,且他們也懂得使用各種方法以求得勝利,儘管可能惹人怨,但終究他們贏得勝利了!

而A組則犯了大家常犯的毛病,不夠積極不夠細心,且容易相信敵人,終究最後只能在市場中輸掉比賽。增加只幾個,因為我也想抽ipod
2010-06-12 @ 21:36
迴響 from: woozon [訪問者]
*****
我猜測A組應該被當掉。
1.學生餐廳感覺營業對象只有學生,相對的校外餐廳應該有校外人士會欲購買,所以A組營業額不會太高的,被當的機率比較高啦。
2.這事情在網路被炒作了,兩家餐飲點比較之下,我是不想去學生餐廳,不過卻有可能去校外的看看--因為我是大叔,進入學校會變成怪大叔的啦。
3.上次看了九把刀的豆漿後記,個人覺得他的保證非常沒有效力,所以他所推薦的A組應該是會被當掉吧。
2010-06-12 @ 22:43
迴響 from: MFTD [訪問者]
會被當掉的是a組! 為什麼呢?因為a太小了,我不喜歡,我覺得b會好一點,所以器量是很重要的!

林老闆講的速度是非常好的一個重點,像現在夏天很熱,吃涼麵的人會比較多,如果有訂單卻消化不掉那不是白搭嗎! 所以既然接的下來,剩下的就是考驗b組同學的宣傳能力.

天下武功唯快不破!
2010-06-12 @ 23:06
迴響 from: 謝大兵 [訪問者]
*----
嗯~預測是A組被當,A組感覺侷限在校內客源較少,B組在校外發展較大,再來以男女生比例來說應該是B組較佔優勢,A組以健康取向,但是年輕人比較不會考慮這個因素,而影響到食物的選擇,B組以正妹做促銷手段,再加上號召親朋好友,當天中午營業額應該B組較高,A組應該會被當。
2010-06-13 @ 10:01
迴響 from: 犬走星羽 [訪問者]
怪了...在下之前留的怎麼不見了?

在下本來就認為A組會贏
但看了那個影片
感覺A組更是會贏!!

因為A組主打健康
比教符合學生的需求

而B組主打正妹牌
但是實踐的女生比較多
主打正妹牌...感覺會產生反效果...

所以在下還是不改 就是A組會贏

當然朱大可能有把在下之前留的給留著
只是大家看不到罷了吧...

總之 在下的意思沒有變過啦!!
2010-06-13 @ 15:12
迴響 from: Deltawai [訪問者]
看了朱大最近的文章,讓我也忍不住想發表一下。所謂"無奸不成商",行銷原本就是商業的一部分,這在現代社會的比重更是日與遽增,但是真的可以因為這樣一句耳熟能詳的話就不擇手段嗎?
b組假裝跟a組是好朋友,但卻狠狠的擺了a組一道,這樣的行為,真的能被目前商業市場認同?我想這不無疑問。商業行為著重的是無微不至的處心積慮,亦或是言必信行必果的誠信?
婊人者人恆婊之─我希望會是這樣的結果。b組的林文必涼麵在校外五十公尺左右,而未來在週三前都會是陰雨的天氣,我想這會出現很微妙的結果,我支持a組,或許這是個相對爛漫(白爛)的想法,不管是行為論或結果論,我都不會想看到婊人的可以笑到最後!
2010-06-13 @ 16:25
迴響 from: 旭 [訪問者]
*****
我覺得A組會被當掉阿
如果是我是B組的人我也會玩這手
不是59就是90耶
好好看重自己的成績吧
2010-06-13 @ 17:27
迴響 from: 哈哈哈哈哈 [訪問者]
*****
本文是要用來抽獎的,所以要講詳細一點
首先,對於我這個不可能去到實踐的人來說,他們沒有介紹店裡的商品長的是什麼樣子
他們對店面的基本營業額與來客數都沒有說的很清楚,什麼商品帶來多少營業額,大概也都不知道
(說不定,這是競爭機密所以沒講)不過以大學生的心態與習性而言,他們應該沒有做過仔細的調查
簡而言之,連自己要宣傳推銷的東西自己都不清楚,這是要怎樣才能提升營業額呀,這點兩組都不合格。
再來按照朱大的評論,A組較不用心,倒是挑了個四平八穩的店家,反正先前就沒研究清楚,之後再來碰運氣XD
這樣當然可以,可惜看這天氣A組會贏XD (雖然這兩組都應該被好好的電一電)

B組雖然簡報不錯,也有衝勁,但敗在對自家產品的利基結構了解不夠詳細,天真的以為夏天到了有正妹宣傳就可以吸引色瞇瞇的男性擠進店裡
殊不知,色瞇瞇的男性可是會罷著位置不走的XD 涼麵平均售價就比快餐低,而且座位數有學校餐廳多嗎?以那種熱門商圈的位置應該是非常困難吧
再容納量本就不足的情況下,B組反而須要努力的衝外帶(如果實踐學生食堂很小就另當別論,因為114的,相當大) 但是其宣傳方式確是要人擠入店裡。
,再來看這天氣,只要15號下大雨,B組就掰掰,然後成為聖杯魔力的一部分XD
用不管哪條線都很苦命的LANCER代替B組還蠻適合的。A組不管用傲嬌SABER或是B叔都很合適XD

而以我個人的選擇,如果我念實踐,林文必大概吃一兩次就不去了,以後也不會去了,因為"沒有維生素和礦物質,CP值太低"
自從我北上念114之後,前半年我每天都在想今天要吃什麼才可以營養均衡,因為在新竹的鬧區,就是在吃ㄆㄨㄣ哪
學校裡面賣的東西只有自助餐與果汁店比較能讓我有"啊~~~今天終於吃到蔬果了"的感覺,好在我終於解脫了

綜合以上結果,我正式賭B組輸,我要iPod
2010-06-13 @ 22:48
迴響 from: Jeren [訪問者]
*****
剛剛看了一個網友分析涼麵單價較低,讓我想到最近的"誰是接班人"的內容。從圖片上來看,涼麵的座位數並不會比便當多,但價錢卻只有便當的三分之二左右,這樣子翻桌率與來客數如果只是跟便當相同的話就可以說是鐵輸阿。最後是天氣的問題,最近是相當容易下雨的日子,下雨的話根本不會有人想出校門。所以我猜B組輸。
2010-06-14 @ 00:47
迴響 from: 實踐校友 [訪問者]
跟正妹無關.....
但是林文必比較好賣

雖然好幾年沒回去了
但是依過去的經驗
實踐學生會吃學生餐廳自助餐的寥寥無幾 (原因請自行搜尋"全校開講")
至少我當年那時是這樣,但這班只是二年級,應該不了解以前的事...居然會找學餐自助餐 = =)

至於林文必...
林文必本來生意就不錯
就算不搞這些行銷,一樣會贏!!
2010-06-14 @ 07:53
迴響 from: 實踐校友 [訪問者]
給樓上:哈哈哈哈哈

就算15號當天下大雨
也不代表自助餐會生意好!!

就算學餐滿座
也不代表都在吃自助餐!!

理由同上.....
2010-06-14 @ 07:59
迴響 from: 維 [訪問者]
我是最近才看到這篇

看到有ipod touch抽就點進來了

B組報告流暢
A組報告生澀

雖然A組在賣的過程看起來頗順利的,我想挑選標的也是蠻重要的。就媒體市場學,大概就是結合媒體與市場,所以發傳單,大概會比較適合快餐店。會覺得臉書、噗浪不適合的原因大概是,傳遞訊息不夠快,沒有口碑可以討論,所以看到B組講正妹吃涼麵,腦袋第一個覺得會先否定。我們今天是幫店家作宣傳,搞了個正妹來,就覺得有點多了。 加上B組下雨,我想該當,我也覺得B組會被當。

拜託一定要抽我!!
2010-06-14 @ 09:36
迴響 from: 蘇小米 [訪問者]
看了二組的報告和店家實際的狀況後
我個人覺得B組會輸
尤其是只比單日二個小時的營業額

根據報告來說
學生餐廳擁有較多的位子與便利性
再加上鼓勵外帶、外送
容易衝高單日營業額

反觀B組的涼麵
雖然能以名氣、正妹等等攻勢來製造話題
但衝高營業額是要提升客人桌次流動率來完成
可以想見當日的活動會人潮不斷
但實際可進入點餐的人卻不夠多的情況
再加上想什麼打九折的促銷活動
一開始就讓對手一成了
會不會太仁慈了一點啊......

這次的比賽是比單日的營業額
而不是比全月的業績表現
儘管A組的報告較好
但沒看清楚市場的導向
被當掉應該也是剛好而已~~~~~
2010-06-14 @ 13:11
迴響 from: 陳小星 [訪問者]
我壓a組贏(我喜歡壓冷門)
a組-
以地點及單日營業額,a組獲勝的機率較高,而且a組的男生看起來宅不拉嘰因此投以同情票
b組-
型男是宅男的天敵,光是找可以找到許多正妹,此仇就不共戴天,明天應該還會下雨吧,死吧b組
2010-06-14 @ 13:12
迴響 from: ironDA [訪問者]
如果是B組勝,那因為賭B組的人數眾多,我也一定抽不到,那還不如壓A組贏
理由大制可以掰出一些
1.就我認識實踐的朋友當中,他們是對正妹牌不為所動的,因為他們就是正妹!!
2.然後再從正妹的角度去分析,麵跟飯的差異是不大的,因為都是澱粉,澱粉就是殺手,就原則上來說自助餐多少還可以就近的填飽肚子,而且可以只夾菜而不一定要吃飯,所以是很好的選擇
3.期末考的到來,大家一定更懶得走出校外去吃麵,15號涼麵的營業額必定不佳,而且看到宣傳人在外宣傳,其實只會吸引厚臉皮的玩咖進去,害羞的我們是不會寡廉鮮恥的走進去的,還有正妹也不會想去擠

理由大概是這樣吧,希望會贏!!
2010-06-14 @ 13:17
迴響 from: 傑尼 [訪問者] Email
A組 被當

同樣是學生,當過了小大一以後就覺得學餐對我沒有吸引力了,而且事前宣傳加上網路上的傳播,越晚營業的人越有宣傳的空間,尤其是A組已經賣完了,還可以再發動親友攻勢跟朱大I pod 的吸引力去製造一面倒的氣勢。如果還有當天不令人反感的校宣,應該會是讓A組被當的最後一根稻草(我不是實踐的學生不知道他們還會不會這樣作啦...)
2010-06-14 @ 13:26
迴響 from: 小柴 [訪問者] Email
B組應該會被當

如果兩組都沒有牛肉端出來,
那遭殃的應該還是涼麵,
當日的營業額沒有辦法跟學餐比啊!
還自己打九折之類的,想要讓也不是這樣讓的吧?

但老實說我覺得兩邊對店家營業額有多少實質幫助...
這個比較重要(沒差多少就好笑了)

2010-06-14 @ 13:36
迴響 from: 小柴 [訪問者] Email
馬的,忘了要100字以上

再來補 B組會被當

就上面有人分析的,翻桌率的問題
,下雨天想要出校門吃東西的人應該不會那麼多
,而且一個便當跟一個涼麵的價錢還是有差距
,翻桌率跟外帶數量都差不多的話
,(還可能下雨,我不知道台北有沒有下啦...)會被單價給害死
,在台北吃一頓飯超過50很正常
,常常7.80這樣花的(還算便宜的了...)如果已經習慣了這種價格應該不會太介意吃到貴一點的便當。
所以個人認為就是單價跟外帶率的問題

我不相信有誰會在中午的學餐看書啦!!!
這樣你看得下去我也佩服你。
2010-06-14 @ 13:45
迴響 from: 龜 [訪問者] Email
看上面的人講有宣傳?
他們不知道台灣人是很害羞的

除非你強拉同學進去例外

要不然我也不會想要去吃那種半強迫的餐

人就是要低調嘛~

要嘛就前幾天宣傳就好,然後不要當天在門口大喇
喇的宣傳(這樣應該會跑掉不少人)

有優惠自然會吸引想要省錢的人

如果只是為了打正妹牌我覺得太膚淺
吃飯的本意是看妹還是填飽肚子?
你看正妹就會飽的給我去看無名小站首頁
(我只能說豆花妹真的是個例外,因為以前有這樣做過的人你數得出來嗎?而且重點要跟他一樣正才行)
就為了一個正妹,是吸引不了人的
(還會惹的情侶不想進去,因為女生會反感)
(還一次失去兩個客源...)

加上可能下雨

B組你們GG了
,不適當的宣傳指是臭屁的另一種表像
(雖然我不知道你們的宣傳多好,可是大學生的校宣...)
而台灣又是臭屁該死,詐財無罪的社會,B組會被當吧...
2010-06-14 @ 14:00
迴響 from: 會思考的魚 [訪問者] · http://fish1208.pixnet.net/blog
*****
B組輸。
這可以說是老天懲罰作弊的黑心學生嗎?

1.就單價而言,自助餐隨便吃一頓金額就要大於一盤涼麵,除非涼麵均以誘人的組合套餐販售,否則先天就已不良;

2.再加上天氣搗蛋雨勢不停炎夏不再,真是雪上加霜;

3.考慮地利因素,除雨天不便外,僅有一個小時的學生休息時間,畢竟還是校內用餐較快速方便;

其實還可以屁更多,但規則只需100字,那麼就這樣了。

重點是,我要iPod!(伸手)
2010-06-14 @ 14:18
迴響 from: 阿毛 [訪問者]
*****
我猜A組營業額會贏!=B組會有同學被當。
雖然就老闆跟小組報告的部分來看,B組的組員跟老闆都比較有信心(?),不過A組除了原有的校內客源外,也很積極地開發校外客源,看起來比較能有效地開發新的收入來源。
另外,正妹牌太濫用了。雖然甚麼東西跟正妹扯上邊,都會增加銷量,可是已經不像剛開始那幾年這麼有效果了。(也難怪口味越來越重,好在沒出現 「下麵妹:師父,我們去下麵吧」)
而且(影片中說)實踐是女生比例較多的學校不是嗎?應該打帥哥牌才對~~
(我好像是在挑B組的毛病,B組同學對不起~~)
應該有100字吧?我要iPod Touch!!!!!!
        (↑這才是重點)
2010-06-14 @ 14:22
迴響 from: wildrush [訪問者] · http://www.plurk.com/wildrush
看完補充教材以後認為,應該是A組會被當。

這項任務除了市場分析要做得好,行銷策略要好之外,其實大家都知道,東西要賣,還得要有好的執行力,跟很大一部份的運氣,

所以光比營業額的話,有點奸巧又運氣不錯的人我想比較有機會。

但是A組......,被B組三言兩語拐到錯失良機不說,好不容易找到的救命繩竟然是壓垮自己的最後一把稻草。這就算給他天時地利好了,但人超級不和實在讓我很難不把樂斯銀行本票買它輸啊......。

以上為不負責任分析,糾竟是沒有抽獎運我的運氣比較差還是A組運氣比較差。留待之後分曉~~~~
2010-06-14 @ 14:38
迴響 from: 亂民 [訪問者]
B組一ㄥˊ
because

1.早起的鳥兒B,勝A組天真的鳥兒,take it all.
2.A組被九把菜刀的奶油桂花手,弄的更糟
3.A組沒有鬥志力,要ㄋㄧˋ轉勝,先勝自己的缺點吧!
4.涼麵在夏天,會勝過米飯的
5.米以食為天,但學生屬於米食外動物

以上
2010-06-14 @ 14:39
迴響 from: ReMinD [訪問者]
B組輸掉這場較量。

學校餐廳在期中期末考時的生意會比往常來的好,因為大家時間和意致到外面來吃了。
最近中午後常下雨,下雨會影響到外面商家的客流量。
2010-06-14 @ 14:52
迴響 from: 默 [訪問者]
B組被當掉吧
不過我是亂猜的XDDDDDDDD
2010-06-14 @ 15:02
迴響 from: 安迪哥 [訪問者]
*****
我想參加抽獎!!
我押B組飲恨,
最後能加辦B組內賽,內鬥要幹掉誰這樣..
中選的同學"將來"應該也會出名吧!?
PS:整個影片串起來應該可以辦各節目吧 XD
2010-06-14 @ 15:05
迴響 from: 刀子嘴 [訪問者]
我猜B組會被當。

1.B組一開始就使出大絕招,騙A組不要宣傳,然後自己全速進攻。A組的腦波太弱太天真,如果A組被當,明年這個慘劇說不訂又要重演,我不想看阿(抱頭)。

2.看了A組賣便當的實況錄影,感覺萬頭鑽動、人潮洶湧,菜盤全部被掃光,生意不錯。而且看著外送的同學扛著塑膠框搖晃且蹣跚的腳步,我都要哭了,太感人了阿(拭淚)。

3.老闆說前二年經營不善,是因為前手營運期間留下的惡名,趁此機會大家應該都知道換老闆了,而且餐廳就在校內,容易抵達。長期而言,本次的行銷應該會有正面影響。

(應該夠100字了吧)
2010-06-14 @ 15:14
迴響 from: 明太子 [訪問者]
我猜A組獲勝

因為....明天會下雨~ 噗哈哈
2010-06-14 @ 15:36
迴響 from: Kaho [訪問者]
我猜B組當掉!因為我上禮拜有去吃林文必涼麵,結果回家拉肚子!
2010-06-14 @ 15:47
迴響 from: MR.L [訪問者]
我猜是B組被當..
原因?因為我不喜歡吃涼麵(大誤)XD
其實是因為最近幾天都是下雨天..
可能會導致學生離開學校買食物的興致降低..
也因為下雨天的關係氣溫比較沒那麼炎熱..
所以涼麵的誘因又降低了..
btw..其實我就是因為我個人比較喜歡吃飯所以猜B組..ㄎㄎ
2010-06-14 @ 15:53
迴響 from: 芯闇 [訪問者]
告非要一百字喔,那亂加字之我壓A組輸。
先是天真的被B組中傷失去推廣時段,
後又傻傻的被九把刀亂打喪失加分時間...
另外,個人覺得B組的簡報內容有創意多了。
雖然說學生餐廳本身有本身的優勢,
不過既然要猜當然是猜九把刀"幫忙"的隊會輸啦!
(亂入加減有到100字了吧= =!)
2010-06-14 @ 15:53
迴響 from: Ichiko [訪問者]
A組會會贏!

因為六月十五號,有相當大的機率會下雨。

涼麵商品太單一,自助餐可以挑菜,比賽當天被動員的人也不一定會想吃麵,用正妹宣傳可能也只是一堆人去看熱鬧,會不會真的想吃還不一定
,宣傳期間已經去嘗鮮吃過的,當天也不一定會想吃涼麵而去消費。

我不太相信一時的行銷宣傳能動員到多少人去消費,又遇上下雨大多數人都會打退堂鼓,基本盤遇到下雨一定會流失,再加上動員去的也頂多持平。

所以我不看好B組。
2010-06-14 @ 16:08
迴響 from: 曾小勝 [訪問者]
*****
我壓B組會輸
A組:
雖然行銷手法沒啥創意之處,但我覺得主打訴求「不管你在校園那個角落,即使只訂一個便當一通電話我們也幫你送到」這個還挺不錯的(雖然你們讓在操場打球的同學等很久,不過訴求上也沒明說多久後會送到ㄎㄎ)
另外是單日營業額及業績成長率看來都很不錯,而且中午大家應該會比較想吃點自助餐(晚上要減肥的才比較會忌口),故覺得A組獲勝的機率較高

B組:
實踐以女生居多幹嘛還用正妹行銷?光這點就有點匪夷所思了,除非當日銷售對想是鎖定在較為少數的實踐男生或外來族群
不過外來族群的話,如果我是銘傳德明東吳大同的學生,不太會刻意為了吃個涼麵跑那麼遠(當然如果有動員成功的話例外),這幾個學校要到實踐都不是挺方便的,而且要吃涼麵7-11買就好了,味道上也不會比林文必差到哪去
重點另外是依據氣象報告明天會下雨,濕答答的天氣懶得走太遠去吃,就算走出去吃也不會想在這種涼爽的天氣吃涼麵,更重要的是涼麵的熱量也不低啊要怎麼吸引想減肥忌口的女生呢?
2010-06-14 @ 16:10
迴響 from: KING桑 [訪問者]
****-
我押A組會輸
我認為原因會是:
1.黃曆!
A組選的日子相較於B組來的不好!犯忌太多易相衝!中國五千年來的智慧不可小覷。

2.
B組的涼麵店位市立圖書館的正前方!當念書念累時!但又不想吃的太飽怕待會念不下書!這時出了圖書館門便看到 清爽輕食的涼麵店!無不蜂擁而至。所以業績量應該很有機會創新高!

A組對於自助餐雖然在校內!剛開學時也許為了方便學生們簡單吃吃倒還可以。久了容易覺得膩便向外發展。所以A組贏面不大。
(以上都跟行銷無關)

3.重點是自信!!
看完了報告!其實自信已經決定了大半勝率,報告者對自已組別所提出來的行銷計畫,是不是有所共嗚有自信的簡報給大家知道!相信這是勝負的關鍵。

再來比較起A組較為空洞的行銷策略,B組行銷的方式相較A組來的有具體可行方案。如果能吸引到人氣帶動周邊除了學生以外的人群,便有提升業績的希望!

最後妹不正則言不順! B組有正妹~
所以B組必勝。

-------
這樣有一百個字了吧...
2010-06-14 @ 18:27
迴響 from: Mattlovecat [訪問者] Email
*****
我猜B組被當,純粹是看完下一篇文跑來抱不平的。

這幾天天氣不穩定,我覺得下不下雨是會影響同學外出用餐與否的最大關鍵。相對來說,學生餐廳的便利性加上人的惰性,應該可以收到加乘的效果~

此外,A組在前一次的作業中被同學做掉的怨念應該很難消除吧!我覺得他們真的是背水一戰了,我看好他們在逆境中會小宇宙大爆發的~加油!A Team~
2010-06-14 @ 19:29
迴響 from: peter [訪問者]
*****
我猜B組猜勝~

A組的報告讓我很不想聽下去
感覺好像在講一件別人的簡報一樣
其實可以強調的地方還蠻多的
應該可以做的更好
2010-06-14 @ 19:46
迴響 from: 小鯊鯊 [訪問者] Email · http://www.wretch.cc/blog/tsengyihua
*****
BB組會獲得勝力,(因為他們生意好像已經不錯!老闆表現的一副穩贏的樣子!)單憑朱大給的資訊只好將就一下。

A組的問題在片中提及女生吃不多吉一些零零總總的問題,老闆都慘澹經營了兩年,次知道還有沒有資金能夠來轉型一下!?不要只有米飯,來點麵食或是水果,這種低卡路里的方式一定大受青睞。

如果老闆沒能力轉型了,那我們只好往食材(最好是當季,要常換)及一些額外的副產品上著手,甚至可以把腦筋動到餐盤餐具餐車上,不是以設計聞名的大學嘛!!

以逢甲大學的學員餐廳中午時段都是爆滿的,這裡是半自助,要什麼菜有專員為你服務,幫你夾量由他決定,但是每道菜都一種價錢(肉一種飯一種),所以每一盤的價錢都不一樣,端看諸位的食量而定,非常人性化!!紅茶和清湯都是免費的呦!!不管你是要白吃白喝還是怎樣都可以,但是你不會看到別人桌上有飲料但是沒有主食,或許會不好意思,而且換桌率特快,除非你們是一大團人來才會做比較久!兩兩三三的話會吃很快!!畢竟人多很雜吵嘛!!

還有阿B組的正妹宣傳,最好不要只淪為宣傳,宅男的眼睛或許不挑,但是嘴可是挑的很,不然下次可能只是經過乾過眼癮,不會掏冤枉錢呦!!

以上是小弟驚屁的見解!!奉上 by 小鯊鯊
2010-06-14 @ 20:05
迴響 from: foxpeter [訪問者]
我猜 B組被當掉
2010-06-14 @ 20:40
迴響 from: 也看過十月圍城的人 [訪問者]
*****
預測A組獲勝

影片配樂不錯啊,有熱血到,但組員的表情還蠻疲累的。

A組先攻實在太吃虧,B組可以做很多動作來彌補可能的不足,甚至是因應可能的突發情況
自助餐店要成長到160%,效率非常驚人
前面有人提到涼麵要賣兩碗才有到自助餐一份的價錢,自助餐已有客源468人,涼麵至少要衝到700人以上才有機會在營業額上一較高下...
賣涼麵的要衝到這樣的成長率除非有外掛(他們可以去想外掛,這是後攻的絕佳優勢)

p.s.想問一下,最後結算營業額的時候會扣掉預算使用量嗎? 預算僅使用26%,不知是預算太多,還是不會用預算?


2010-06-14 @ 20:59
迴響 from: 39副班長 [訪問者] Email
我認為a組 被當

或許雙方的企劃都有些過度理想
但a組感覺就是不夠用心,也吃點虧
畢竟當地商圈及校園 以女性為主
涼麵的勝率較高..
加上b組企劃上似乎用心又有口條優勢
還有..便當的競爭者實在太多了..
女生又不喜歡吃飯...
動員人數相同下..在外頭的涼麵有人潮優勢看來比較吃香阿
還有 當地女性多 應該採取帥哥行銷吧
(雖然我也喜歡看正妹...)
2010-06-14 @ 21:19
迴響 from: smaljohn [訪問者]
我預測B組將勝,因為B組明顯的較有創意及說服力,而且雖然這幾天可能下雨,但是天氣仍然悶熱,是我還是會選涼麵。
加上B組在過去的表現中十足表現出其心機重和邪惡的一面,做大事絕對不能沒有這種邪惡魔王的氣魄,a組老實人就是要經歷這次輸掉的挫敗才能成長!所以,天將降大任於斯人也,a組要成長,老天爺一定會給他們失敗,但這不代表壞事,他們將學習到真正的成長與失敗為成功之母的真諦。
當然,當掉是一定的。
2010-06-14 @ 22:33
迴響 from: Sinya [訪問者] · http://329.blogspot.com
***--
認真看完整個介紹及兩個影片,覺得很難做決定。
A組:看起來忠厚老實,而且聽說居然被B組騙,損失一個禮拜的寶貴時間,後又莫名其妙被九把刀搞烏龍,然後介紹時又不吸引人,真是.....唉!~
其實,A組可以模仿B組啊,A組佔了地利之便,而且菜色多樣又健康,加上實踐女生多,A組怎麼不想想如何才能吸引女生?當然是請有魅力的帥哥或有才華的型男啊!如果連這麼簡單的方式都想不到,就~了然了!

B組:很聰明,但太卑鄙了!為了要贏,居然欺騙自己的同學,如此的行為,到業界不見得會吃香,因為品格出現嚴重的瑕疵。

-------------------
我基於品德的原因,希望B組受到懲罰,以後別再使用這樣的手段。所以,我賭B組會輸。
2010-06-14 @ 23:31
迴響 from: ya [訪問者]
我認為A組會贏,也就是B組會被當掉!!!
不知道林文必有沒有外送的服務?
因為最近天氣的都在下雨,我認為想出去吃飯的人可能不多,大多數人應該會希望叫外送,或是去近的店裡吃,而從影片中看來,快餐店的坐為數量上,是比涼麵店多上許多的,又離教室近,走出去不用淋到雨,很方便,而且我覺得自助餐可以控制自己夾的量,比較能控制午餐的花費,注意自己女生身材的女生也能控制食量,再加上看完A組的影片後,覺得當天情況還蠻不錯的,因此我壓A組贏!!!

另外就是我看完影片以後,比較喜歡快餐店老闆拉!

他的髮型很帥,給我很親切的感覺阿~XDD
2010-06-14 @ 23:32
迴響 from: 天地人 [訪問者]
我投 學生餐廳的A組 被當!!!

基本上a組有著先天上的劣勢,再加上後天上的不利(先發者所有的資訊,手段和行銷以及業積)將被b組給掌握更甚至吸收其經驗。再者b組雖然各部份工作並沒有做的很仔細,但大戰略以及重點都已成型,相較a組無中心策略的方式,而較著重於擴張自己的營業方式及速度,顯然較無對外宣傳的張力,就這點來說b組林文必涼麵已大勝,只不過網上的行銷要怎麼和消費市場做連結,看起來對二組而言都是大工程,這把利器如何用,就報告來說,並沒有比較可看之處,但b組懂得祭出抽獎手段,顯然是頗得人心之處,除去網路的加持,最終能見勝負的必是動員,b組也早已預見此點(擬策的人頭腦很清楚),既得地利及人和,唯一只剩天時,而這幾天又是雨下不停,恐是變數,但綜觀來說,還是掌握二點要素的b組應為這場競賽的優勝者。

所以我投 學生餐廳A組 被當!!!
2010-06-14 @ 23:43
迴響 from: 教父 [訪問者]
*----
B組吧....感覺前途堪憂

氣候也是不利的因素,很多人下雨了就懶得去外面吃
2010-06-15 @ 01:24
迴響 from: ipod得主 [訪問者]
a組會贏,我們不能光用豬大PO上來的影片,來判斷他們的強弱,事實上他們上過這麼多次課這麼多次上台,而我們看到的也不過是兩三次,至於最後的勝負也不是看PPT所以我們應該把重點放在他們做的事跟餐廳的潛力上,學餐的老闆給我的感覺就是一直很積極在配合學生,而林文必老闆似乎就是抱持著老子穩贏的態度,我跟你說~下雨就不要哭!!聰明的手段固然有效,但我希望老天會讓真的用心賣命的人獲得最後的勝利。
2010-06-15 @ 01:48
迴響 from: hiops [訪問者]
****-
A組應該會贏 俗語說得好 傻人有傻福
況且最近陰雨綿綿 B組比賽那天遇到下雨的機率非常的大
加上A組的便當 利潤可能 比B組涼麵來的高

B組雖然食物有吸引力 但是兩組都把新媒體行銷用成舊媒體行銷 沒看到重點阿

但是我還是認為A組獲勝機率非常的大
2010-06-15 @ 02:33
迴響 from: qqstanley [訪問者]
*****
我投B組會被當!!!
2010-06-15 @ 03:05
迴響 from: 鯤冥有限公司 [訪問者] · http://kunminginternational.blogspot.com/
今天天候不佳,B組會輸!~~~

沒空寫100字評論。
2010-06-15 @ 05:45
迴響 from: jmmhlee [訪問者]
我猜A組會被當 ,A組明顯處於劣勢 , 因為A組的營業額已經掀被揭曉 , B 組一定會不顧一切江湖道義 ,找所有親朋好友跟九把刀 , 來灌爆業績 . 就算用現金卡刷到爆也無所謂 .如果這種連答案都已經公佈的考試 ,都還會出鎚的話 ,那B組被當算是自己不長眼 ,也應當算是死而無憾了.
2010-06-15 @ 07:01
迴響 from: shadow [訪問者]
*****
A勝B敗 6/15日下雨 影響外食人口 餐廳會贏
2010-06-15 @ 09:04
迴響 from: 跑步者 [訪問者] · http://www.plurk.com/ty880105
我覺得A組會贏。會贏的理由如下:
1. 攝取米飯的飲食習慣還是佔大多數,在加上他們挑選的店家注重健康,這是可以當作其中之一的推銷點。
2. 先天優勢:便宜+場地大+不在偏遠位置,光是便宜這點就足以吸引我這種窮阿宅!
3. 以增派人手而言,不僅能快速消化人潮,同時也能夠提高外送效率。這對不想等的客人是一大幅音。他們可以將這特點告知客人,以增加客人們訂購的意願。
2010-06-15 @ 09:58
迴響 from: 跑步者 [訪問者] · http://www.plurk.com/ty880105
fuck
我的福打成幅
打錯字啦
2010-06-15 @ 10:00
迴響 from: nevernano [訪問者]
*****
我猜A隊會輸 會被當20% B隊會贏
A隊的報告比較沒有特別的地方
活動與宣傳方法也很普通
雖然說便當可能在外送的部份可以佔一點便宜
因為可能大家對於吃外送便當還是蠻熟希的

B隊看來是比較有特色
辦的一些活動 正妹什麼的應該會比較有吸引力
不過那個跟老闆合照的部份 不確定效果如何
但是從他們報告感覺B隊比較有嬴的企圖心
而且因為知道A隊的結果 所以B隊在營業的時候會更努力

另外我想涼麵在夏天如果特別宣傳還是有不錯的吸引力的 而且可以吸引相當多的校外人士
只是不知道他們會不會人手不足
2010-06-15 @ 10:54
迴響 from: huey [訪問者]
我覺得A組會輸

1.主打的商品感覺就跟一般的快餐沒兩樣,也沒有提出特別突出的部分。而且簡報裡都說了優點是近,那提出增加服務據點的解決方案就沒意義了。相較之下涼麵的價格是確實能夠增加客人的因素,不過也是一個減少銷售額的兩面刃

2.實踐女生多,依照以往經驗對女生而言快餐的分量太多了,比較不會去吃,且老闆也說很多人只點一杯茶就坐很久,A組對這一點提出的送冬瓜茶方案無法吸引這些客群

3.另外夏天的狀況,一般而言對涼麵會是比較有利的,而且B組提出動員他校的學生可以增加一定的客群
2010-06-15 @ 11:01
迴響 from: Dameinui [訪問者] · http://www.wretch.cc/blog/dameinui
哈!! 我是樓上的室友。
我反而想要支持A Team,至少覺得他們還蠻有誠意的。剛剛還看了朱大最新發的文章裡的影片。聽到他們說"誠懇"是他們的秘密武器,覺得還挺有道理的。之前只看報告的部份的時候,也是覺得A Team好像不太行,不過沒想到實戰的時候還蠻不錯的。
而且最近正在減肥,發現朱大可以午餐吃兩個便當,實在是太猛啦。


朱大這個課程讓我想到美國的 Apprentice,兩個禮拜前才剛看完Celebrity Apprentice第三季。

Conclusion: A Team will win and B Team will lose.
2010-06-15 @ 11:05
迴響 from: damienui [訪問者]
剛打錯,我是樓樓上的室友。哈。
2010-06-15 @ 11:14
迴響 from: Leo Kao [訪問者]
感覺a組比較危險阿(對不起)~
原因在於校內的餐廳,客源有限。但b組的涼麵的感覺比較容易行銷,畢竟有外送的訂單,與原本可能的潛在客戶。但b組的重點在行銷,如果有辦法作到好的行銷,例如主打的正妹行銷,我覺得這是很有機會短時間衝高業績的一種手段,但對於店家有沒有利,就不一定了~畢竟東西好吃才是重點阿~還有Å組先跑,b組有目標,感覺更好衝刺。
2010-06-15 @ 11:25
迴響 from: 大話夢想家 [訪問者] Email
*****
情勢分析:
隔天為國定假日端午節,學生大多下課就打包行李回家,中午用餐機率不高。

今天沒有下雨,A組室內學生餐廳優勢消失。
(走到校外吃飯要撐傘,)


A組:
1.增加服務速度是一個很好的想法,目前沒有提高客人的數量的方式讓我很憂心。

2.打低熱量蔬菜餐,但是廣告沒打起來,我找不到廣告頁面...


B組:
1.吃飯兼抽獎活動,首先人形立牌廣告效果能吸引一些客人,加上拍照認識老闆讓客戶對麵店有感情存在,能提升將來的客群。
(不過怕學生懶的拿相機出來拍照,抽獎吸引誘因保持觀望)

2.在只拼一天營業額的戰鬥,招集夥伴一起吃拉麵能有效提升營業額。

並且形成店內人潮洶湧讓其他路人有[這家店很受歡迎,一定是個名店]的想法,進而近來用餐。




因此本人認為B組會獲勝。
2010-06-15 @ 12:00
迴響 from: 宅‧男子 [訪問者]
看完兩組的報告
讓我覺得B組規劃較完善
也比較有行銷的手法
A-team就有種熱血的感覺
但是身為一個宅男
就是要熱血
所以我選我認為較熱血的A-team
2010-06-15 @ 12:51
迴響 from: 大怒神 [訪問者]
***--
我覺得A組會被當。
2010-06-15 @ 16:15
迴響 from: 柯伊 [訪問者]
尤於之前投票忘了打理由
所以重打一次
我上次投票的文章在本篇五樓(默)
老樣子 投B組~

可是理由我不知道打啥 當時就覺得B組大概會被當囧 算了
2010-06-15 @ 16:57
迴響 from: 39副班長 [訪問者] Email
我很後悔 聽現場人說 b組令人搖頭啊...
冏了

我要改選a啦!!
2010-06-15 @ 21:18
迴響 from: Vinci [訪問者] Email · http://www.plurk.com/vinci125
*****
【A組被當】
  雖然A組被騙,值得同情。但商場如戰場,生於憂患,死於安樂。沒有危機意識的結果就是出局。而且請別人幫忙,也要協助檢查看頭看尾一下,網址貼錯可以及時補正,再度證明危機意識不夠。
  另外A組簡報內容真的比較空洞。我看不出有任何可以吸引顧客上門的賣點。
  最後也是最重要的一點,假如我真的是業主,應該會比較願意花錢找B組幫忙宣傳,光是以營利模式推廣到其他學校的做法就顯得比較有 sense 些。
2010-06-16 @ 08:48
迴響 from: 跑步者 [訪問者] · http://www.plurk.com/ty880105
這是 華視新聞 的報導

摘錄重要段落:


1.
比賽開始同學們卯足勁因為這一場PK可不能輸!艷陽下發傳單廚房內七手八腳全力為便當店促銷汗流浹背也不怕。另一頭的涼麵店原本請到辣妹拼場比賽當天卻一個人影也沒見到有夠漏氣。

(感覺X把刀帶屎害了B組)


2.
比賽結果

便當店的業績成長一點六倍。

涼麵店只有七成三

但是因為總營業額還沒公佈鹿死誰手下週揭曉


(感覺押B組贏的鄉民在冒冷汗)


集氣祝A組獲勝!!!


沒附來源就是混蛋啦!!!

http://news.cts.com.tw/cts/general/201006/201006160496898.html
2010-06-16 @ 19:49
迴響 from: hjs [訪問者] · http://www.hjsz.tk
****-
A組被當...

因為前40篇留言, A:B組=30:5...

2010-07-05 @ 23:54
迴響 from: 傅 [訪問者]
*----
朱學恆先生 自信是好事 向井上雄彥一樣自滿就不是好事囉
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迴響 from: 5j [訪問者]
*----
你要收斂一點點嗎
2010-07-06 @ 03:36
迴響 from: 阿彌陀佛 但則 [訪問者]
***--
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